John Sciaccotta: Lessons Learned from a Top Business Developer

In this episode, Steve Fretzin and John Sciaccotta discuss:

  • The foundation of John’s love of business development and marketing.
  • The different forms of business development.
  • Identifying the influencers around you.
  • Significant touches and reaching out meaningfully.

Key Takeaways:

  • Make friends in the practice of law and establish relationships.
  • Success breeds success – a small win can be expanded into even bigger wins.
  • Get involved, build relationships, and be active with whatever group you choose to get involved in.
  • Marketing and business development happens every day – it is up to you as to how many significant touches you make in a day, a week, or a month.

“You have to identify influencers, people that can refer you legal business, or have control in sending legal work…you have to make an assessment and identify who are those influencers.” —  John Sciaccotta

Connect with John Sciaccotta:  



Phone: 312-755-3180


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.