For the past 15 years, we’ve been the go-to lawyer coach and skills trainers to some of the top rainmakers in North America. Our clients see not only vast improvements to their law practices but to their overall attitude toward practicing law. There are two secrets to our success, and I’m not afraid to share them with you.
First, we only select smart, ambitious, and open-minded lawyers to enter our program. We do this by vetting lawyers in a 30-minute discovery session to identify needs, challenges and goals. Lawyers who make it through FRETZIN’s initial discovery meeting will be invited to audit the program and speak with a variety of our successful clients. The goal of this process is to ensure the perfect fit for both parties. Once we both commit to engaging, it’s GO TIME!
Second, we offer the most robust coaching, skills training, and advisory services for lawyers anywhere in the world. Our experience is that “lawyer coaching” alone doesn’t get the job done. There are so many skills to learn (you know, all the things they never taught you in law school or even at the law firm level) that we need to get you back into the classroom to take things to an entirely different level. FRETZIN’s patented Sales-Free Selling program focused on non-salesy methodologies to make business development, marketing, and branding easier and even fun.
We aim to have you internalize our systems and language to create control, freedom, and enjoyment in your career as a lawyer.
There are so many reasons to choose FRETZIN as your lawyer coach:
It’s important to note that not all coaches are created equal. Some are industry specialists, while others are generalists. If you need a patent litigator, would you go to a general litigator? Not these days. For over a decade, FRETZIN has worked exclusively with attorneys on growing their law practices. Whether your targets are general counsels, business owners, or consumers off the street, we understand YOUR practice and how to get you in front of these decision-makers in less time and with less effort.
This may be over-sharing, but at FRETZIN, we really GET lawyers. We understand that you have billable hour pressures, time-management issues, and other hindrances that may drive business development to the bottom of the “to-do” list. It isn’t easy to do all that you do and has free time for travel, family, and even taking care of your own health. While FRETZIN doesn’t claim to have therapists on staff, we do empathize and work diligently to help you become the most efficient lawyer and business developer you can be.
There are three critical criteria to work with FRETZIN. If you don’t have these three qualities, it will make our partnership very difficult.
If you catch yourself saying, “They never taught me this in law school,” there’s never been a better time than now to learn the key skills to grow a successful law practice. Wouldn’t it be nice to shave years off of the learning curve of trial and error and get the most business, freedom, and control in the shortest amount of time?
This all being said, if there’s one thing I’ve learned about lawyers over the last 15 years in legal, it’s their need to obtain proof and evidence before investing their time, money, and energy into something new.
Here’s what a few of our amazing lawyer clients say about being a part of the FRETZIN Sales-Free Selling program.
By implementing his processes and methodology I was able to get the time I was “wasting” on “networking” back for myself while almost immediately seeing an increase in revenue. 11 out of 10!
Working with Steve has been one of the best investments I’ve made in my career. His communication methods are adaptable to any practice area and any individual style. The results have far exceeded my own expectations.
Steve was able to “demystify” and transform my entire approach to business development while achieving tangible results almost instantaneously.
Any and all law firm business development coaching and training companies will answer “yes” to this question. They are looking for the big fees associated with large-scale programs that they provide. Not at FRETZIN.
In working with dozens of law firms over the past 15 years, the answer is a simple “no.” Large-scale programs typically provide some value in that you’re doing “something” for the lawyers, but real results and ROI rarely occur.
Let’s get real and talk about what we can do and what will work for you and your team. FRETZIN can come in and help in two ways. First, we can provide a 60-90 minute legal business coaching and training workshop to provide tips and ideas for your lawyers. This law firm event aims to provide value to the entire group while isolating the most interested and ambitious attorneys from the pack. These “far and few attorneys” are the ones worth investing in. Then, allow FRETZIN to help you evaluate the attorney’s abilities, interests, and motivation to grow the business. This way, instead of investing tens or hundreds of thousands of dollars on legal business development coaching and training programs for a large group of disinterested and unmotivated lawyers, you can save most of that money by investing in the right people.
Additionally, it’s important that the attorneys who are ultimately selected pay some or all of the legal business development coaching fees to FRETZIN directly. As you may know, attorneys perform better when they have skin in the game.
Most importantly, talk to FRETZIN before making big decisions about investing in business development coaching for your people. We’re happy to advise you to ensure you don’t make any big mistakes hiring the wrong operation or blowing too much money on a fruitless endeavor. FRETZIN will be your partner and resource, regardless of the outcome of our conversation. Hope to hear from you soon.
Whether you are a solo practitioner or an attorney at a firm, you understand the importance of building your own book of business. With proven coaching and training techniques from FRETZIN, you can build your book and make every year your best year.
Coaching and skills training with FRETZIN has stood the test of time and continues to improve every year. Our amazing clients develop million-dollar books and take control of their futures.
Here are three scenarios you may have encountered in your career so far:
Steve has tremendous knowledge and a nose for business development in the legal services industry. He’s acutely figured out the best way attorneys can develop business and network connections. For those attorneys looking for best practices in the legal business development world, I would encourage them to sit down and have a coffee with Steve.
Brian Michalek
Partner at Saul Ewing Arnstein & Lehr LLP
As an attorney, where would I have learned how to grow a sustainable business?? Steve Fretzin is more than a teacher of business development; he acts as a doctor to diagnose and eliminate the issues we attorneys face every day in attempting to grow a law practice. Whether you are a highly seasoned attorney or just starting out, you will definitely benefit from his insights and teachings. I strongly recommend Steve!
John Ambrogi
Partner at Latimer LeVay Fyock LLC
Working with Steve has had a significant impact on my estate planning practice. The rate of new clients increased 300%. The rate of adding new people to my mailing list (thus increasing contacts with potential clients) increased 400%. I highly recommend him!
David Gower
Partner at Lillig & Thorsness, Ltd.
Steve is an exceptional business development coach. His enthusiasm and optimism are infectious, and he models what he preaches. I recommend Steve without reservation to lawyers wanting expert, hands-on, smart advice on growing one’s book of business.
Gary Savine
Savine Employment Law, Ltd.
Thanks to Steve’s coaching, I’ve been able to triple the amount of my referrals this year. Steve is very hands on and helped me create a process that has completely changed my approach to networking. I highly recommend Steve!
Chance Badertscher
Attorney at LaVelle Law, Ltd.
Steve’s class provided a valuable outline and structure for business development. Utilizing Steve’s approach directly led to obtaining new business and solidify my practice moving forward. My approach to marketing, sales and networking has changed and the results speak for themselves.
Patrick Clancy
Partner at Rock, Fusco & Connelly, LLC
Steve is a valuable marketing and business development advisor. Working with Steve has made my meetings more productive, focused and ultimately more valuable. He is very creative and helps find multiple pathways towards increasing business promptly. To add even more value, Steve has a broad base of friends and contacts, and is excellent at connecting people.
Marc Siegel
Principal at Siegal & Dolan Ltd.
Steve Fretzin is an incredibly guy. His class and overall training were instrumental to my success. He separates himself from the others by truly caring and investing in his clients. He is committed to the success of each and every person that he works with. Taking his class has given me a new perspective on marketing, sales and networking. It was a great investment for me.
James Wideikis
Partner at Much Shelist, P.C.
Steve is the best of the best at his job and the tremendous services he offers. I was able to quadruple my clientele thanks to his tutelage. I continue to recommend him to any of my colleagues.
Octavio Duran
Owner of Duran Law Offices
