Mark Silverman: Being Authentic for Better Engagement

In this episode, Steve Fretzin and Mark Silverman discuss:

  • Understanding your clients business. 
  • The trigger to developing long lasting relationships. 
  • Arrows in your quiver of business development. 
  • Tips and tricks for driving engagement. 


Key Takeaways:

  • Turn on news alerts for what is going on, when it is happening, in your clients business or industry. 
  • Use your calendar to keep yourself accountable to follow up and follow through.
  • It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying. 
  • It’s about engagement – it’s called social media for a reason.


“Follow up, follow through, and invest your time.” —  Mark Silverman


Connect with Mark Silverman  




Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.