Paul Furiga: Standing Apart in a Field of Sameness

In this episode, Steve Fretzin and Paul Furiga discuss:

  • Sharing your Story with the decision makers. 
  • Understanding your Story, not just your story. 
  • Where to start in understanding what your Story is about. 
  • How your Story affects your marketing and business development.  


Key Takeaways:

  • The most important marketing asset an attorney owns, a law firm owns, is their story – the one thing that really sets them apart.
  • Partner with those who can reliably and accurately share your unique story to help you drive your business.
  • Your deep expertise is important, but it needs to be married with your Story.
  • The new technologies being used and sharing your story will allow you to recruit outside of areas you had previously considered. 


“The big s Story is just that, because it answers four fundamental questions that stand the test of time. Those questions are: why would somebody buy from you ? Work for you? Invest in you? Partner with you in the legal field?” —  Paul Furiga


Connect with Paul Furiga:  





Reference: Simon Sinek TedX Talk:


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Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.