Latest Episode

Justie Nicol: Building a Culture of Trust and Respect Across Generations

In this episode, Steve Fretzin and Justie Nicol discuss: Leading and selling without fear. Building your law firm to support you and your life. Systematizing your training processes and procedures. Running a virtual firm to invest in people over premises. Key Takeaways: There are no bad people, only bad decisions. As a lawyer, your job...

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Here's what they didn’t teach you in law school

Business development, marketing, networking, social media and time management.

The BE THAT LAWYER podcast was created to demystify the most challenging elements of growing a sustainable law practice through practical tips, fresh ideas and new methodologies. Each week, host Steve Fretzin interviews top rainmakers, marketing experts and legal tech gurus to explain, teach and present the best ways to improve efficiencies and help break down complex ideas, into simple and digestible concepts.

And if you’re serious about learning how to double or triple your book of business, schedule a FREE consultation and we’ll discuss your business goals and how you can learn to BE THAT LAWYER: confident, organized, and a skilled rainmaker.

Why listen?

The BE THAT LAWYER podcast offers practical tips, fresh ideas and new methodologies for growing and sustaining your legal practice. Host Steve Fretzin interviews top rainmakers, legal marketing experts and legal tech wizards who explain, teach and present the best ways to improve efficiencies as well as breaking down complex ideas into simple and actionable concepts.

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Most Recent Episodes

Justie Nicol: Building a Culture of Trust and Respect Across Generations

In this episode, Steve Fretzin and Justie Nicol discuss: Leading and selling without fear. Building your law firm to support you and your life. Systematizing your training processes and procedures. Running a virtual firm to invest in people over premises. Key Takeaways: There are no bad people, only bad decisions. As a lawyer, your job...

Tim Lupinacci: Leading with Trust

In this episode, Steve Fretzin and Tim Lupinacci discuss: Time management and prioritization. Testing out leadership in smaller groups first. Learning from others to strengthen your leadership skills. Utilizing daily disciplines to support your leadership and your team. Key Takeaways: Get together and pour into people and allow them to pour into you. You’ll build...

Julie Yusim: Building Your Law Practice by Playing the Networking Long Game

In this episode, Steve Fretzin and Julie Yusim discuss: Adding a little positive self-talk to your routine. Getting value for your networking time. Going deep and playing the networking long game. Evaluating your wide network to see where you should go deeper. Best tips and tactics for effective networking. Key Takeaways: Networking is about giving,...