Andy Cabasso: Getting Found on Google

In this episode, Steve Fretzin and Andy Cabasso discuss:

  • Focusing on the business, not just in the business 
  • Why a law firm should care about their web presence. 
  • Finding your unique differentiator (and communicating it properly). 
  • Ways to increase your Google ranking and SEO. 


Key Takeaways:

  • Your website is your only chance for a first impression with those who find you online. 
  • Your client is looking to solve a specific issue. They want to know that you can help them with their very specific needs. 
  • Getting your site organically ranked without paying for clicks is largely based on content creation. 
  • Make sure you have a Google Business listing. It is free and it is the first step to showing up in local search results. 


“It should be very easy for someone visiting your website, whether it’s on a mobile phone, or a desktop computer, or laptop, or anything like that, to be able to connect with you. Test this out.” —  Andy Cabasso


Connect with Andy Cabasso:  




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Show notes by Podcastologist Chelsea Taylor-Sturkie


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