In this episode, Steve Fretzin, Walt Hampton, David Ackert, Chuki Obiyo, and Liz Wendling discuss:
- Client, prospect, and networking follow-ups.
- Beyond the billable hour.
- Crossmarketing and solving the problems your clients are having.
- Specializing versus generalizing.
Key Takeaways:
- People want to do business with people. You don’t need to use specific marketing language when talking to prospects.
- Increasing your rates will not run your clients off. If they see your value, they will continue to pay you with no problems.
- You can’t just say you are the specialist or the expert, you need to prove it and show it from every aspect of your firm from beginning to end.
- Business is a co-creation exercise. Creating an amazing business is about having amazing relationships.
“This is all baby steps, everything in practice growth comes down to baby steps. Spend a few hours talking to somebody about what those baby steps might look like. It will motivate you to take them.” — David Ackert
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Practice Panther: https://www.practicepanther.com/
Connect with Walt Hampton:
Website: Summit-Success.com
Email: Walt@Summit-Success.com
FREE eBook: summitsuccess.lpages.co/the-power-principles-of-time-mastery
LinkedIn: linkedin.com/in/walthampton
Publishing Resource: http://summitpresspublishers.com/steve
Connect with Chuki Obiyo:
LinkedIn: https://www.linkedin.com/in/chukiobiyo/
Twitter: https://twitter.com/lawchuki?lang=en
Instagram: https://www.instagram.com/chuki_law/?hl=en
Connect with Liz Wendling:
Website: https://www.therainmakingcoach.com/
Books: https://www.therainmakingcoach.com/lizs-book/
LinkedIn: https://www.linkedin.com/in/lizwendling/
Twitter: https://twitter.com/lizwendling4
Facebook: https://www.facebook.com/insightbusinessconsultants
Connect with Chuki Obiyo:
LinkedIn: https://www.linkedin.com/in/chukiobiyo/
Twitter: https://twitter.com/lawchuki?lang=en
Instagram: https://www.instagram.com/chuki_law/?hl=en
Connect with David Ackert:
Website: https://www.ackertinc.com/
LinkedIn: https://www.linkedin.com/in/davidackert/
Twitter: https://twitter.com/DavidAckert
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn’t Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.