BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 2

In this episode, Steve Fretzin, Clare Fanner, and Catherine O’Connell discuss:

  • Producing content for SEO, social media, and the desired exposure.
  • Collaboration not competition with other lawyers.
  • Where to invest time and get business from existing clients.
  • What to consider before doing business internationally.

Key Takeaways:

  • Creating content is less of an issue, but how to show that content trips up a lot of lawyers. As the lawyer, you don’t have to write the entire article, just jot down a few sentences and the rest can be worked out later with other sources.
  • Collaboration opens up the way you build your business whereas competition closes off avenues.
  • Anything worth doing is going to take some time to do.
  • Everyone can do business development that suits them.

“Collaboration is the key to business development in 2022 and beyond.” —  Catherine O’Connell

Connect with Catherine O’Connell:  





Connect with Clare Fanner: 




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Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

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Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.