Christina Martini: Standing Out and Being More than Excellent

In this episode, Steve Fretzin and Christina Martini discuss:

  • Christina’s journey from engineering to law school and how she got into her current role as a partner in the non-patent aspects of IP law at McDermott Will & Emery in Chicago.
  • Developing a book of business for those who aren’t necessarily in front of clients every day.
  • Learning new languages and plans, working with coaches, and growing as a lawyer in business development.
  • Staying connected and finding normalcy during COVID-19.

Key Takeaways:

  • The foundation of building your book of business is being excellent at what you do, developing your street cred, and enjoying being with clients, both figuratively and literally.
  • It is important to put aside what your normal personality profile predilections are, get out there and make a name for yourself.
  • Plans, processes, and languages are there to be learned and studied so that it becomes more normal and comfortable.
  • Be as transparent as possible in the engagement process.

“Being excellent at what you do is just the beginning.” —  Christina Martini

Connect with Christina Martini:  

Twitter: @TinaMartini10

Show: Paradigm Shift Podcast & Legal Face-Off

Website: &

LinkedIn: Christina Martini

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.