Dorna Moini: Automation & Legal Service Productization

Steve Fretzin

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00:34:26

Dorna Moini: Automation & Legal Service Productization

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In this episode, Steve Fretzin and Dorna Moini discuss:

Automating for affordable options.
Tapping into larger segments of the legal market.
Adopting technology in your practice.
Resources available for lawyers to start utilizing technology for little work and little money.

Key Takeaways:

There is a cap to how much people will pay for a service, and you are also limited by time. Thinking of other billing models or automated services can help you to break out of the mold with something more lucrative.
There is a place for the billable hour, but it doesn’t need to apply to all services.
For cost and convenience, consumers like digital products and services.
Younger attorneys have a leg up with technology and that is a strength on their resumes.

“I hear this more from people outside of the legal field than the lawyers themselves about ‘jobs can be replaced, why would anyone want to use automation’, but I think at the end of the day, I see this, and a lot of our customers see this, as an opportunity. .” — Dorna Moini

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References: