Gary Johnson: Profitable Marketing Strategies to Build Your Book of Business

In this episode, Steve Fretzin and Gary Johnson discuss:

  • Building networking and marketing strategies based on your strengths and your target market, not just what everyone else is doing.
  • Tangible tactics to marketing your business.
  • Writing a strategic business development plan and tweaking it as needed.
  • Making connections and networking with TALENT.
  • Getting the most out of networking on Zoom and taking advantage of the technology we all have.

Key Takeaways:

  • A plan is great, but without action isn’t worth anything more than the paper and ink. Don’t be afraid to make mistakes.
  • LinkedIn is a great platform to build new connections is a place where I find a lot of people are really messing things up because they’re soliciting business from people they don’t even have relationships with yet
  • Set a goal – it gets the mind completely focused on that.
  • Stories are very powerful ways of people remembering you, remembering what do you do, and, more importantly, how you helped that person out.

“Look at LinkedIn like you’re at a networking event where you’re shaking somebody’s hand. It’s the same thing.” —  Gary Johnson

Connect with Gary Johnson:  




Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.