Gary Johnson: Profitable Marketing Strategies to Build Your Book of Business

0:00

00:33:46

In this episode, Steve Fretzin and Gary Johnson discuss:

Building networking and marketing strategies based on your strengths and your target market, not just what everyone else is doing.
Tangible tactics to marketing your business.
Writing a strategic business development plan and tweaking it as needed.
Making connections and networking with TALENT.
Getting the most out of networking on Zoom and taking advantage of the technology we all have.

Key Takeaways:

A plan is great, but without action isn’t worth anything more than the paper and ink. Don’t be afraid to make mistakes.
LinkedIn is a great platform to build new connections is a place where I find a lot of people are really messing things up because they’re soliciting business from people they don’t even have relationships with yet
Set a goal – it gets the mind completely focused on that.
Stories are very powerful ways of people remembering you, remembering what do you do, and, more importantly, how you helped that person out.

“Look at LinkedIn like you’re at a networking event where you’re shaking somebody’s hand. It’s the same thing.” — Gary Johnson

Connect with Gary Johnson:

Website: j2marketingconsultants.com

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin