Gary Johnson: The Dueling Banjos of Profitable Marketing Strategies

In this episode, Steve Fretzin and Gary Johnson discuss:

  • A business coach for accountability and encouragement.
  • Deliverables are more than a selling point.
  • Networking in the transition post-COVID.
  • The Gang of Five.

Key Takeaways:

  • Continually work on your marketing – write down or communicate the idea as soon as you get it, don’t hold on it and hope to remember it later.
  • Strategy without execution is nothing.
  • Before you meet someone, do your research. Don’t show up knowing nothing about your prospective networking partner.
  • The person who brings in the business has the power, not the greatest employee.

“You have to follow up in order to continue to build a good relationship with people – that’s what most attorneys should be doing, building a good relationship.” —  Gary Johnson

Connect with Gary Johnson:  




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Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

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Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.