Jane Tabachnick: Hug an Influencer and Earn Media

In this episode, Steve Fretzin and Jane Tabachnick discuss:

  • Getting visibility for yourself and your business.
  • Why attorneys struggle with brand building and getting their name out there.
  • Maintain relationships and hug an influencer.
  • Things you can do today to push your brand in a positive direction.

Key Takeaways:

  • You can’t have a business if there is no marketing or business development.
  • It is about sharing your expertise in a way that is relatable for your audience or your target client.
  • Let people know that you are available (and let them know what your tech set up is if it is an audio or video interview).
  • Earned media is a way to gain additional exposure and credibility with a possible client.

“You can’t have a business if you aren’t doing marketing or at least have someone else doing your marketing or your business development. It just doesn’t happen magically for anybody.” —  Jane Tabachnick

Connect with Jane Tabachnick:  

Website: simplygoodpress.com

LinkedIn: linkedin.com/in/janetabachnick

Twitter: twitter.com/janetabachnick

Facebook: facebook.com/jmtabachnick

References:

HARO: helpareporter.com

The Go Giver: amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.