Jessica Stern: Building Your Brand Around Your Magic Statement

In this episode, Steve Fretzin and Jessica Stern discuss:

  • Niche down to stand out in the sea of lawyers.
  • Honing in on when you are your best self at work.
  • Rate your clients and the type of work that is coming in to understand where you should be focusing your work.
  • Tapping into your magic statement and understanding what keeps you going every day.

Key Takeaways:

  • If you niche down to what you are passionate about, others will see that and you will stand out.
  • Find your differentiator – there are many ways that you can stand out and stay doing what you love.
  • You will bring in more by doing what you love than by accepting everything that comes in.
  • Spend time thinking about the client experience to better support your clients and your team.

“What’s your magic statement? How do you explain who you are and what you do?” —  Jessica Stern

Connect with Jessica Stern:  






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Show notes by Podcastologist Chelsea Taylor-Sturkie

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