John Yaworsky: Video Production for Today’s Lawyers

In this episode, Steve Fretzin and John Yaworsky discuss:

  • Lessons John has learned from big budget projects and has been able to apply to small budget projects. 
  • The evolution of video marketing and production.
  • Getting more content out of your videos and three tips for the DIY attorney. 
  • Understanding when to DIY your videos and when to work with a production expert. 


Key Takeaways:

  • Media literacy now includes being able to produce a video. 
  • Blogs aren’t getting as much attention as they used to, but video and audio are becoming more common and more efficient for many individuals.
  • It is better to do three one-minute videos, than one six-minute video.
  • An audience will forgive bad lighting and bad camera angles, but they will not forgive bad audio. 


“For business, it makes sense to get the point across quickly or mention you’re going to get the point across quickly. It’s better to do three, one-minute videos than one, six-minute video. Keep it short, keep it concise, keep them wanting more.” —  John Yaworsky


Connect with John Yaworsky:  




Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.