Karin Conroy: Starting with Strategy for Success

In this episode, Steve Fretzin and Karin Conroy discuss:

  • Setting your pricing to attract the kind of clients you are wanting to work with.
  • Knowing where your strengths are and hiring for your weaknesses.  
  • Having your own plan for your website that fits with your strategy. 
  • Understanding your strategy to understand your budget. 


Key Takeaways:

  • Start in the right way with your pricing and you won’t have to backtrack later and argue for what you are actually worth. 
  • Don’t waste time and money doing the things that you can delegate to someone else for less of both. 
  • Your website should match your firm. There is psychology that goes behind what the clients are seeing and what they are thinking about you and your legal practice. 
  • You can’t set a budget without knowing what success means to you. 


“Start with what success means to your firm, and then work backward from that – that’s strategy.” —  Karin Conroy


Connect with Karin Conroy:  

Website: https://conroycreativecounsel.com/

Podcast: https://counsel-cast.com/

LinkedIn: https://www.linkedin.com/in/karinconroy/

Twitter: https://twitter.com/karinconroy

Facebook: https://www.facebook.com/conroycreativecounsel/

Instagram: https://www.instagram.com/conroycreative/

Take Karin’s FREE Quiz here: https://conroycreativecounsel.com/marketing-budget-calculator/


Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.