Ken Hardison: Innovation, Referrals, and Staying Top of Mind

In this episode, Steve Fretzin and Ken Hardison discuss:

  • Being willing to innovate and try new things in marketing.
  • Creativity and innovation in business growth.
  • The power in masterminds with fresh ideas and perspectives.
  • Keeping in front of your already existing clientele.

Key Takeaways:

  • It is all about perception and how you are viewed.
  • There is enough business out there for everyone, but you need to get out there and take action, not just wait for it to come to you.
  • You can learn by trial and error, or you can learn from other’s trials and errors.
  • You don’t have to make big, grand gestures to your clients, but do make them meaningful to remain connected.


“When you get a referral, take the time to write a handwritten thank you note.” —  Ken Hardison


Connect with Ken Hardison:  








LinkedIn: &


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.