Kim Stapleton: Business Development Best Practices

In this episode, Steve Fretzin and Kim Stapleton discuss:

  • Kim’s professional role as a business development executive at a law firm and how that impacts the firm. 
  • Being prepared for all sales and marketing conversations, as well as networking events (no matter the size). 
  • Best practices in business development. 
  • Utilizing your second degree connections. 


Key Takeaways:

  • Show up in someone’s inbox. Even though you may have met, being top of mind at the right time. 
  • Invite those you want to connect with to many different things. Something may be appealing that may not have originally been obvious. 
  • Verbalize your desire to work with someone during networking meetings. 
  • LinkedIn is one of the best marketing tools that you have in your arsenal – use it. 


“I can pair up the right people with the right individuals, because it comes down to a relationship…Sales is different than marketing. Marketing is to the masses, but mine is…the relationship.” —  Kim Stapleton


Connect with Kim Stapleton:  



Phone: 312-726-8106



Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.