Kip Boyle: The Intimacy of Podcast Marketing

In this episode, Steve Fretzin and Kip Boyle discuss:

  • Becoming a professional who sells and serves people in the process.
  • The changing of traditional selling techniques.
  • Creative marketing to connect with your community.
  • The unique, human connections of podcasting.


Key Takeaways:

  • People don’t want to connect with companies, they want to connect with people.
  • The selling techniques of yesteryear don’t work and often turn people away.
  • There is a relationship that gets established between a podcast host and the audience that you don’t even realize is happening.
  • It is all about consistency.


“There’s an intimacy that podcasts can create that the written ways of talking to people just don’t.” —  Kip Boyle


Connect with Kip Boyle:  







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Twitter: @stevefretzin

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Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

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Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.