Mark Homer: The Evolution of Legal Marketing

In this episode, Steve Fretzin and Mark Homer discuss:

  • How legal marketing has evolved. 
  • Seeing your law firm as a business. 
  • Multichannel marketing. 
  • When you should spend money on marketing. 


Key Takeaways:

  • Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more successful in marketing your firm. 
  • Talk about what you are doing to be more accessible to others. Everyone may be doing it, but if nobody is talking about it, customers won’t know. 
  • Google, including Google My Business,x` is a great referral partner if you are properly investing your time. 
  • Many lawyers think they have a lead problem, but it is actually a conversion problem. Get that dialed in before you spend money on marketing. 


“Your law firm is a business. That’s something that people are now realizing that they need to think about it from business strategy, business terms, not just in legal practice terms.” —  Mark Homer


Connect with Mark Homer:  



LinkedIn: &


Twitter: &



Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.