Michael Caroff: Creativity Within a Box

In this episode, Steve Fretzin and Michael Caroff discuss:

  • Imagery in marketing. 
  • Understanding the purpose of the website before creating the design. 
  • Trying different types of marketing. 
  • Fitting together the parts of your marketing seamlessly. 


Key Takeaways:

  • Find what makes you unique within your field and allow that to shine. Get creative and allow your website to shine!
  • Humans react to images before they react to text. Take the time to find the right image for your homepage banner. 
  • Clients hire people, not companies. 
  • Don’t make too many changes at the same time. It takes time to see the effectiveness of any tested changes. 


“You want balance – you want it to be professional and clean enough that it represents you well, but you want it to be in the background, you have to come forward. It’s what I call transparent design. If you’re thinking about the design, either good or bad, you’re not thinking enough about the person or the firm.” —  Michael Caroff


Connect with Michael Caroff:  

Website: https://www.caroff.com/

YouTube: https://www.youtube.com/c/Caroff

LinkedIn: https://www.linkedin.com/company/caroff-communications/

Facebook: https://www.facebook.com/CaroffCommunications


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911


Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.