Mike Capuzzi: Creative Marketing with a Book

In this episode, Steve Fretzin and Mike Capuzzi discuss:

  • Writing a quality book to stand out from the crowd. 
  • Why you should write a shook. 
  • Self-publishing versus working with a publisher versus a hybrid approach. 
  • Getting the buzz of the book out. 


Key Takeaways:

  • Most people have not written a book. It is a way to differentiate yourself from your competition. 
  • Writing a shook – a short, helpful book – is a great option as most people don’t have time or attention spans for longer books. 
  • Self-publishing gives you more control than you would have with a big publisher. However, it does mean you have more responsibility for marketing and promoting your book. 
  • The key thing is the relationship you have – this may be online, on various social media platforms, or even with local businesses where your potential clients may be. 


“When you are a book author of a quality book, it definitely positions you differently. In this day and age, a lot of people put a lot of respect on quality book authors.” —  Mike Capuzzi


Connect with Mike Capuzzi:  

Website: https://bitesizedbooks.com/

Website: https://mikecapuzzi.com/

Podcast: https://authorfactor.com/

LinkedIn: https://www.linkedin.com/in/mikecapuzzihelps/

Get your FREE copies of Mike’s Magic Kit here!: https://mikecapuzzi.com/magic


Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.