Scott Love: The Craft and Strategy of Business Development
In this episode, Steve Fretzin and Scott Love discuss: Earning trust in professional relationships. Innovation in the time of COVID (and continuing that innovation in the aftermath). When to move and when not to move law firms. The importance…
Alison Ver Halen: Stand-Out Writing for Your Law Firm Marketing
In this episode, Steve Fretzin and Alison Ver Halen discuss: Tools for the readability of your content. Benefits of writing as a lawyer. How to use (and how NOT to use) ChatGPT. Getting people to read your blog. Key Takeaways: Legal writing and marketing writing utilize two different parts of your brain. Utilizing ChatGPT (or...
BE THAT LAWYER LIVE Coaches Corner Part 2
In this episode, Steve Fretzin, Walt Hampton, David Ackert, Chuki Obiyo, and Liz Wendling discuss: Client, prospect, and networking follow-ups. Beyond the billable hour. Crossmarketing and solving the problems your clients are having. Specializing versus generalizing. Key Takeaways: People want to do business with people. You don’t need to use specific marketing language when talking...
BE THAT LAWYER LIVE Coaches Corner Part 1
In this episode, Steve Fretzin, Walt Hampton, David Ackert, Chuki Obiyo, and Liz Wendling discuss: Staying consistent in your business development amidst the whirlwind of life. The top automations that are saving automations time. Scheduling made easier. Removing email as a friction point. Key Takeaways: Block time for you and your tasks, not just...
Joe Brocato: Happiness and Authentic Relationships
In this episode, Steve Fretzin and Joe Brocato discuss: Pursuing your passions, belief in yourself, and having a determination to succeed. Living authentically with balance in your work and passions. Conveying confidence. The three pillars of relationships. Key Takeaways: If you want to have a great book of business, you need to be a great...
