Ben Paul: Moving Past Perfection into Action in Business Development

07 August 2023

In this episode, Steve Fretzin and Ben Paul discuss: Importance of just being active in your business development. Taking action and executing on your conversations. The three steps to building your business development successfully. Top tips to improve your business development and the questions to ask to get referrals. Key Takeaways: Being active in business...

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Alexandra Watkins: Take Control of Your Name and Brand

03 August 2023

In this episode, Steve Fretzin and Alexandra Watkins discuss: The profession of naming. Brand, personal, and business naming. Identifying what makes you unique and your brand personality. Creating a consistent message across your brand, social media, and all aspects of your business. Key Takeaways: People fall in love with brands, but it doesn’t happen overnight....

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Bob Green: Peer Networking for Success

31 July 2023

In this episode, Steve Fretzin and Bob Green discuss: Bob’s experience in stopping a murder trial and how it lead to his current professional role. Making progress by solving at least one problem each month. Who are you when you’re not famous? Connecting with peer networking groups for personal and professional growth. Key Takeaways: Be...

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John Ross: Ideal Clients and Innovating Marketing

27 July 2023

In this episode, Steve Fretzin and John Ross discuss: Differentiating yourself in your marketing. Client engagement and communication. Networking outside of other lawyers and reciprocating referrals. Hiring a marketer to do what you were doing to build your brand and business. Key Takeaways: If you’re doing the exact same thing as everyone else, you will...

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John Ross: Ideal Clients and Innovating Marketing

27 July 2023

In this episode, Steve Fretzin and John Ross discuss: Differentiating yourself in your marketing. Client engagement and communication. Networking outside of other lawyers and reciprocating referrals. Hiring a marketer to do what you were doing to build your brand and business. Key Takeaways: If you’re doing the exact same thing as everyone else, you will...

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