BE THAT LAWYER LIVE: Marketing Mavericks Part 1 of 2

19 June 2023

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss: The difference between marketing and business development. Creating a detailed client avatar. Marketing in a way that is comfortable for you and is where your audience is. Utilizing AI in marketing appropriately. Key Takeaways: Marketing shows you the door and business development...

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Alex McLaughlin: Common Sense Legal Tech for Your Law Firm

15 June 2023

In this episode, Steve Fretzin and Alex McLaughlin discuss: Legal tech at every law firm size. Challenges lawyers are having with and without legal technology. The evolution of the legal technology landscape. Utilizing tech for a better work-life balance and to better serve clients. Key Takeaways: Find the right technology that works for you, customize...

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Gerald Maatman: Flipping the Switch to Become a Good Business Developer

12 June 2023

In this episode, Steve Fretzin and Gerald Maatman discuss: Investing in yourself for better business development. The Darwinism of business development. Finding your passion and purpose. Utilizing your skillsets appropriately in marketing. Key Takeaways: In business development, sweat equity pays dividends. You want to get ahead of the problem and deliver value to the clients...

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Eric Gros-Dubois: What to Know to Start and Grow Your Law Firm

08 June 2023

In this episode, Steve Fretzin and Eric Gros-Dubois discuss: Eric’s motivations for starting his law firm (and what held him back from taking the first step). Surround yourself with those who are better than you. Working to the highest and best use of your time. Creatively hiring to suit your law firm’s needs. Key Takeaways:...

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Margaret Enloe: Moving You Forward

05 June 2023

In this episode, Steve Fretzin and Margaret Enloe discuss: Narrowing down what you want to pursue and what drives you. Thinking about change and better habits. Stepping out of the weeds of everyday work to look at the bigger picture of your business. Getting a mentor and/or coach to grow in life and business. Key...

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