Scott Becker: Niche-centric Branding and Business Development

02 November 2020

In this episode, Steve Fretzin and Scott Becker discuss: Overcoming barriers to build your book of business. Working with others, including a coach or mentor, to learn how to build your practice. Building your practice in a niche. Niche-centric…

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Jennifer Bennett: Getting Ahead as a Woman in Law

26 October 2020

In this episode, Steve Fretzin and Jennifer Bennett discuss: What lawyers should be focused on to be successful in their practice or if a move (chosen or forced) is happening. How women in law today are getting ahead and…

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Brian Weinthal: Failing Forward with Business Development

19 October 2020

In this episode, Steve Fretzin and Brian Weinthal discuss: The lifetime skill of networking and business development. Knowing what you do well, what you don’t do well, and doing both. How business development is like baseball. Why the key…

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Gary Johnson: Profitable Marketing Strategies to Build Your Book of Business

12 October 2020

In this episode, Steve Fretzin and Gary Johnson discuss: Building networking and marketing strategies based on your strengths and your target market, not just what everyone else is doing. Tangible tactics to marketing your business. Writing a strategic business…

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Roy Sexton: Signal Boosting, Reciprocation, and Acknowledging Your Social Media Community

05 October 2020

In this episode, Steve Fretzin and Roy Sexton discuss: Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being...

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