Mari Ribeiro: Unique Branding for Your Law Firm

07 October 2021

In this episode, Steve Fretzin and Mari Ribeiro discuss: Gaining a competitive edge with your brand. Pros and cons of naming your firm something other than your name. Growing and expanding your brand. Keeping your brand relevant and sustainable. Key Takeaways: Your brand speaks to the type of service you are giving. Naming your firm...

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Vikrant Shaurya: Publishing a Book to Benefit Your Business Development

04 October 2021

In this episode, Steve Fretzin and Vikrant Shaurya discuss: Writing a book to better your business. Ghost writing versus angel writing. How AI is changing the writing field. How to promote your book to generate business. Key Takeaways: Becoming an author establishes you as an authority in the area as well as distinguishes you from...

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Jocelyn Brumbaugh: Leveraging the Marketing Gold in Your Firm

30 September 2021

In this episode, Steve Fretzin and Jocelyn Brumbaugh discuss: Random acts of marketing. The five steps to fully leverage everything you do. Headline, content, and insight. Creative content marketing and getting newsletter opens. Key Takeaways: Mine for things your firm is already doing well – you’re already doing a lot of good things, think about...

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Charlotte Smith: Becoming a Thriving Leader

27 September 2021

In this episode, Steve Fretzin and Charlotte Smith discuss: The evolving job market because of COVID as well as the generational expectations. Three things to becoming a better leader. Listening as a key to leadership. Discovering and embracing your own leadership identity. Key Takeaways: Be conscious of, and able to define, what your leadership identity...

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Mark Homer: The Evolution of Legal Marketing

23 September 2021

In this episode, Steve Fretzin and Mark Homer discuss: How legal marketing has evolved. Seeing your law firm as a business. Multichannel marketing. When you should spend money on marketing. Key Takeaways: Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more...

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