Rich Lenkov: Non-Traditional Marketing to Gain Career Confidence

In this episode, Steve Fretzin and Rich Lenkov discuss:

  • Non-traditional marketing and branding to grow your book of business.
  • Servicing your existing clients first, no matter what marketing you choose to do.
  • Your must dos for succeeding in growing your practice.
  • Utilizing other attorneys and skill sets in your firm to better serve your clients.

Key Takeaways:

  • Understand and serve your existing clients by understanding their business and their principles.
  • Be more than just a provider of a legal service – be a business partner first.
  • As a good marketer, you will fail more than you succeed – if you’re not failing, you’re not trying.
  • If you want to grow your business, and grow it well, you have to take the time to do it right.

“If you don’t service your existing clients first and take care of them, then all the marketing in the world won’t help.” —  Rich Lenkov

Connect with Rich Lenkov:  

Twitter: @rlenkov

Website: &

Show: Legal Face-off Podcast

LinkedIn: Rich Lenkov

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.