Sharon Christie: Understanding What Your Firm Needs Now

In this episode, Steve Fretzin and Sharon Christie discuss:

  • Getting a coach so you aren’t reinventing the wheel.
  • The four things you need to get right in your law firm.
  • Being strategic when you are changing your practice of law.
  • Running your business, not letting your business run you.

Key Takeaways:

  • There are ways to say no that lead to more referral work from the very same people you say no to.
  • Very first, you have to get your head on straight with the fact that you are running a business, then you need to understand exactly who your client avatar is and every aspect of that client.
  • Understand the aspects of your business that you need to be doing, and what can be done by someone else.
  • By meeting your own needs, you will be able to meet your client’s needs.

“The first thing you have to get straight in your head is that this is a business, just like any other service business. We have different professional rules, but we are service based and you have to look at it that way in order to be successful.” —  Sharon Christie

Connect with Sharon Christie:  

Website: &




Facebook: &

YouTube: &

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Book Reference: You are the Brand by Mike Kim

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.