Tom Latourette: Maybe “Sales” Isn’t a Dirty Word

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Tom Latourette: Maybe “Sales” Isn’t a Dirty Word

In this episode, Steve Fretzin and Tom Latourette discuss:

The three levels of why and looking beyond the apparent reasons.
Finding the quantified cost, not just the story of what happened.
Generating traction to get in the door for the sales call.
Questioning, curiosity, and focusing on the client for best results.

Key Takeaways:

The first or second conversation you have with a client or potential client should be a discovery call – it should be all about them, not about your credentials.
Take the time to explore both the hard costs, as well as the soft costs.
When prospecting, think about what is going on in someone else’s world.
Reinforce the initial pain point from the discovery call to remind clients and customers why they are continuing to work with you.

“We need to get customers to really see that price is different than the total cost of what I pay when I’m working with somebody.” — Tom Latourette

Connect with Tom Latourette:

Website: https://www.m3learning.com/

Phone: 847-528-2738

Email: tom@m3learning.com

LinkedIn: https://www.linkedin.com/in/tom-latourette

Twitter: https://twitter.com/tomlatourette

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com