In this episode, Steve Fretzin and Vikrant Shaurya discuss:
- Writing a book to better your business.
- Ghost writing versus angel writing.
- How AI is changing the writing field.
- How to promote your book to generate business.
Key Takeaways:
- Becoming an author establishes you as an authority in the area as well as distinguishes you from your competition.
- Book covers are extremely important – especially online, you are competing with millions of other books. You want to grab attention quickly and well.
- The profit of your books comes from the position and your promotion of the book.
- Podcasting, either your own or being a guest on someone else’s, is a great way to promote your book as well as promote your business and what you do.
“If you become an author you will be establishing yourself as an authority – it’s authority on demand.” — Vikrant Shaurya
Connect with Vikrant Shaurya:
Website: https://bestsellingbook.com/
Book a Call: https://bestsellingbook.com/call
YouTube: https://www.youtube.com/channel/UC6n9_bONnLWy168-8vRgC0w
LinkedIn: https://www.linkedin.com/company/bestsellingbook/ & https://www.linkedin.com/in/vikrantshaurya/
Instagram: https://www.instagram.com/bestsellingbookdotcom/
Facebook: https://www.facebook.com/bestsellingbookdotcom
Download Vikran’s checklist to make publishing your own book easy!
https://bestsellingbook.com/checklist
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
FULL TRANSCRIPT
SUMMARY KEYWORDS
book, write, people, lawyer, publishing, clients, cover, called, offer, amazon, ideas, podcast, 1000s, helping, hiking, sales, marketing, nowadays, listen, categories
SPEAKERS
Vikrant Shaurya, Narrator, Steve Fretzin
Vikrant Shaurya [00:00]
So actually, if you become an author, it’s actually like you will be establishing yourself as an authority. It’s kind of an authority on demand. So that’s one of the main reason why you should write a book because once it is gonna establish you as an authority, it will also be helping you distinguish yourself from the competition.
Narrator [00:23]
You’re listening to be that lawyer, life changing strategies and resources for growing a successful law practice. Each episode, your host, author and lawyer coach, Steve Fretzin, will take a deeper dive, helping you grow your law practice in less time, greater results. Now, here’s your host, Steve Fretzin.
Steve Fretzin [00:46]
Hey, everybody, welcome to be that lawyer. I hope you’re having a marvelous day today. I’m here in Chicago, we’ve got a beautiful sunny day and temperatures around 80 degrees. And that’s the weather forecast here in Chicago. I sound like I should be on the news or on the radio. But that’s not what I’m all about here. I’m all about helping you be that lawyer someone who’s confident organized and a skilled Rainmaker and I try to bring on really different interesting guests. And today is of course no different. I have a really interesting guy. He’s from a was for in New York. Now. He’s he’s back in India, in near Mumbai. And his name is Vic Ron Shoya. vicar and how’s it going?
Vikrant Shaurya [01:25]
Good to see you. Thank you so much for having me here.
Steve Fretzin [01:28]
Yeah. Thanks for being on the show. And your background is really interesting. I believe I read that you that you worked for Amazon for a number of years.
Vikrant Shaurya [01:38]
Actually, I’ve published books on Amazon.
Steve Fretzin [01:41]
Oh, okay. Okay. I miss read. You’ve published books on Amazon. Well, that’s, that’s maybe even better for this topic. Because the real the topic for today is really about about publishing a book and how that can benefit lawyer in a lawyer’s career. And, but but give a little background because you obviously have a really cool website. Is it best selling books.com? Yeah, best selling book.com best selling book? Okay. All right. Well, it’s better than in a net or a biz, you’ve got the.com. So yeah, give a little background, if you would.
Vikrant Shaurya [02:14]
Sure. So 12 years ago, I started doing engineering college, right, I went over there, not liking all the theoretical lectures. And I found this book in my college library called Rich Dad, Poor Dad. And the very same day, I just dropped out of the college, started wanting to do something of my own side of the company. Hired bunch of employees made so many mistake, right, buy and build six months, I was kind of a bankrupt. And I had to shut down that company. So of course, like it was a great learning but of course, it was a very terrible experience for me when I was in a one room apartment with a broken laptop and and 2g net speed searching online how to make money online.
Steve Fretzin [03:01]
So you see the Rich Dad Poor Dad, at that point, you were the poor dad. Yeah.
Vikrant Shaurya [03:08]
Right, of course, so. And then I, and then when I was searching, like how to make money online. Then I discovered self publishing, that maybe I could write some books and publish books. And so then I got the idea, like, okay, so. So I wrote my first book in just 21 days. And when I published that, I was very much new to that. So the first month, I made it on $27, it was kind of a very big deal for me, because this was the first time I was making money. I then wrote another book, it was a very short book. I wrote that book in just three days, and published that book. This time, I also did some marketing. And this month, I made around $445 something. And so of course, I was seeing the path that okay, like I could pursue, I could write books and publish. But things started changing when some of my Facebook friends like were entrepreneurs are reaching out to me that hey, like, how did you read the book, and he helped me do the book, like writing process and publishing process. So within that year, like I launched dozens of courses and ebooks, and also like, I started helping them with my coaching program helped 1000s of students with my courses, like now all of them, like when they start becoming a published author. Some of them they start reaching out to me that like, we don’t have the time to do the book writing and publishing. Can you do that for me? Then I got this idea of this done for you book Writing, Publishing, and marketing services. So I assembled a team of writers, editors, publishers, marketers, and that that’s where best selling book.com board where I started offering the services and helping people turn their ideas into best selling
Steve Fretzin [04:53]
and is it sort of a do as much as you want or can but if you can’t do any of it, we can essentially do it all for you, we just need your ideas or we need your your angle or your you know your input. But if I want to write the book, you could publish it and come up with a cover and get it marketed. But I’m actually writing the book or is that not an option is it you do all of it, like, that’s the whole thing.
Vikrant Shaurya [05:17]
So this package is completely up to the clients, like if they already have written the book, or if they’re writing the book. And if they just need all the other services, like editing, cover designing, formatting, publishing marketing, they can do that as well. So depending on the client’s needs, of course, like we 70 to 80% of our clients, we get, they are just in the idea phase, they have cried reading books, but they will not even read the book. So but yeah, like, we also got some clients like who just need individual services, like just the cover designing or just the publishing or just the marketing. So we also do that.
Steve Fretzin [05:51]
Got it got it. So because I think the greatest challenge or friction that lawyers have about writing a book is time. And they may have the idea, they may have a lot to say, and some really good quality content, however, taking the time to write it and publish it and mark it in all the pieces, like that’s going to turn someone away, they’re going to just say, Look, that’s just that’s a dream, I could never make happen. So I’m just gonna forget it. So you’re able to step in and handle that. But let’s go back to the to the basics of why should someone write a book? What’s the benefit or value to? And I can certainly talk to this because I have three and a fourth coming out. But what But in your opinion, what’s the value for someone writing a book?
Vikrant Shaurya [06:37]
Sure. So several years ago, Brian Tracy said this, that if you have to establish yourself as an authority, then you have to become an author. In the authority word itself, the first few letter combines it is an author. So when you become an author, like people see you as an authority, people perceive that you were kind of expert in the topic, right. So that’s the kind of perception they have for you. And that’s what like, of course, I’m writing a book for now. Currently, I’m working on it. And I, today itself, I was able to complete the book, and I wrote the entire book in just five days. And the book’s title, like I’m confused, whether it’s, it’s going to be either entrepreneur or authority on demand. So actually, if you become an author, it’s actually like, you will be establishing yourself as an authority, right? It’s kind of an authority on demand. So that’s one of the main reason why you should write a book, because it’s, once it is going to establish you as an authority, it will also be helping you distinguish yourself from the competition.
Steve Fretzin [07:43]
Right, right. And so that the biggest concern that I could see or observe a lawyer that is listening to this right now that says, Wow, that would be great, is if I don’t have time to write a book. And essentially, they’re, you’re, you’re gonna bring in someone to help me write the book, like a writer, someone that assists with writing the book, or that does the majority of the heavy lifting, that it’s really not my book, or that it’s really not, it may not be in my voice. It may not be, you know, exactly the way I want it. So how does someone get over the idea that if you don’t have time to write a book, someone could could not ghost write it? I think you call it Angel writing. Right, which is you’re gonna have to explain the difference, but that, that this is going to still be your book.
Vikrant Shaurya [08:27]
Yeah, sure. So, of course, like, whenever people want to write a book, but really don’t have the time to write a book, they usually go with the course party. Right, they hired a ghostwriter. But most of the corporate ghost writers, like the problem with the coach writing is they write the book, based on their experiences based on their message and ideas and their stories and experiences in their mind. But with the angel writing, what happens is like we have developed a system step by step system, the set of questions they have to ask to the client, based on that, like, they exactly understand what’s the client’s ideas, message, vision, experiences, stories, and based on that they write the entire book, including introduction, chapters, conclusions, step by step. And we don’t move forward to the next chapter, right, or the next section until the client approves that. Right. So and we also offer the unlimited revision. So we have a proper set, step by step system, you know, to make sure that the book is completely in the client’s voice with their personality. So that’s the difference between the quiz reading and Angel writing.
Steve Fretzin [09:33]
Yeah, I mean, I think that gives the lawyer a lot of control over the process the content and making sure that nothing really gets printed that isn’t approved and that doesn’t, you know, sound like him or her and in convey the message that someone can be wouldn’t be proud of, or that would feel strongly, you know, it’s being done in a professional manner. So, that’s really, really interesting that you do that. So lawyers that hate writing, it’s just not their thing. They can still be An author, they just need to, you know, have someone really take them by the hand and work with them on how to do it and actually get it done.
Vikrant Shaurya [10:08]
Yeah, and actually, nowadays, like we are living in a 21st century. And the thing is like, of course, everything has changed. All the industry has changed, communication industry, transport industry, everything has completely seized, even book publishing industry has to like initially, it was just traditional publishing, nowadays, self publishing. But still, till this date, as well, people are still writing the books, just the way people used to write in 19th century or 20th century. Like, of course, initially, they used to write books on paper, but now they’re writing maybe on Google Doc or MS Word, but they’re still sitting down writing the book. But what’s the difference? So of course, there are some ways like which you can really take help of technology and machines to write the book for yourself. So of course, there’s one way where you can write the book using ghostwriting, there’s also one way like, I’m going to be sharing two different ways, which can help you write the book, even if you don’t hire a ghostwriter, or a professional writer to write the book. So the second is, like what I’ve seen that most of these experts like including lawyers, as well, which I’ve seen that they maybe they’re not good at writing, but they are really good at talking their ideas, they’re really good at speaking those ideas. So what they could do is, instead of sitting down writing the book, they can, of course, first of all, they have to create an outline, or a table of content, which includes all the chapters and subchapters. So instead of writing the book, they can start talking those chapters, right, and they start recording it. And once all the chapters like chapter by chapter, they have to record the entire chapter, all the book, and all the including introduction and conclusion, then they can use maybe, like rev.com, or happy scribe, or maybe they can hide a transcriber, who was going to do the transcription of the entire recording, and your first draft of the book is going to be ready. And I know that it’s going to be completely kind of a junk quality product or the draft, but at least you have the first draft ready, right? The challenge is like people don’t take action, they start with the chapter one, and then they stop, right. But if you have the first draft ready, then of course, you can make changes, then of course, you can have maybe a professional, who can do the same kind of editing who can help you with the next step. So this is one way to write the book. There’s also one other way to write a book. And of course, I’m currently working on it. And this year itself, I was able to understand that now, machines are completely taking over all the writers and all the different things. So we can really use artificial intelligence to write the books, right, so there are tools like jarvis.ai, which like, of course, currently, I’m used working on a book and of course, I was able to write the entire book in just five days. And the best part is I documented the entire process, right. And in just 10 hours, I was able to write the book, write a full fledged book in just five days, and of course, total 10 hours. And, and now of course, I’m releasing it in kind of a challenge, like five days book writing challenge, where people can go through that they can properly watch the video and see exactly how I was able to write the book in just five days. And if I can do that, they can also do that. So these artificial intelligence are like a new versions of ghost writers, right, which can speed up the entire process, without like, of course, even in ghost writing as well, they have, it’s gonna take you maybe several hours of your time, right, you have to make them understand your, your vision, your message. And then of course, they will be able to write the same is going to happen with over here as well. So these are three ways where people can write a book, even if they don’t have the time to write books.
Steve Fretzin [13:52]
I think for lawyers, one of the easiest ways to do it is what you mentioned about just, you know, speaking into your microphone, your you know, your computer, whatever the case might be getting it all down. And then you can always, you know, again, translate or get someone to edit that content and make it better if you’re rambling on about something they can go through and and try to pick out the pick out the gems. But that might be the easiest way because lawyers do love to talk. And I do too. So and I’m not a lawyer, but I love to talk and I love to, you know, share ideas. I mean, I can can even imagine taking some presentations I’ve done and having that transcribed and that can end up being a book. So there’s content that you’re producing articles, lectures, presentations, and if you put them together, maybe you’ve got a book just in doing that, right.
Vikrant Shaurya [14:40]
Exactly. Yeah. So like, I’ve seen that there’s so many people who have their video course ready or the webinar ready. Instead of writing the book from scratch, they can use those information or those things which are already there. And then maybe have an expert who can who’s going to use that and write or turn it into a book. So that’s all suppose
Steve Fretzin [15:00]
All right. Now here’s a question. And this is this is one that I spent some time on the cover how important is the cover is it is on a scale of one to 1010 is it’s the most important part of a book doesn’t matter what the content is so much to sell a book, for example, and hopefully that’s not the case. Hopefully, the content is good too. In a one is it doesn’t matter at all. You don’t even need a cover, where would you say it falls? And then why?
Vikrant Shaurya [15:24]
I would say it’s gonna be fall under from eight to nine,
Steve Fretzin [15:28]
eight to nine. So really important. Yeah,
Vikrant Shaurya [15:30]
it’s really, really important. The reason being, of course, like people say that don’t judge a book by its cover, but yep, people. Yeah, so like, especially like, when you are publishing books, visually, nowadays, like, now your book is gonna be available on Amazon, all the places online. So there are millions of books out there, right, you are not competing in just one space of bookstore, where there are just 1000s of books, you are competing with millions and millions of books, right, and people have just one or two seconds of attention span. And if you’re not able to grab that attention, you will never get a sale. Right. And especially like people, whenever they’re searching something, they don’t see a full fledged book cover, they just see a thumbnail of a book cover just a small, tiny piece of book cover. Sure. And like your, how exactly you take their attention, how exactly you grab their attention is extremely, extremely important. And one thing which I usually do is, I was I’ve seen people like they write, they maybe hire a professional writer to write the book, but they designed the cover themselves. Right? Maybe they use some kind of Canva, or something that designed the cover themselves. But I don’t recommend that instead, you are a highly professional book cover designer, right? So because you would like in designing as well, like book cover designing is a specific skill set, like what kind of colors, right what’s going to go with the Amazon white background, right? What should be the contrast, and all these different things like I’d really like your, your book, like it’s a really black and dark and be the green. So if people are going to be seeing on a white canvas on Amazon, your book is gonna be popping up. Right. So that’s really important. And the thing is one more thing, which I highly recommend we do that for our clients as well, doing an AV testing, which people really miss. Because, like, of course, this thing, like based on their assumption, they think that okay, like this cover looks really beautiful, and they should go with that. But instead of doing that, like ask your designer, ask her book co designer to design at least three book covers, right, and then test it on platforms like Bigfoot Bigfoot PAC K fu.com, maybe you have heard about it, here, like you can do the survey, and you can run a poll based on like, which of the cover is going to be, which on the cover people will be buying, right. And they will also be providing the feedback, you get the feedback within maybe just two hours, from 100 people or maybe 200 people. And then based on that you can decide which cover to go for if you have to make any changes, you can definitely do that. So this one trick can really like double your sales, because you are not just assuming that discover is gonna work. You are exactly validating from the market based on the data is based on numbers that this cover is definitely going to work.
Steve Fretzin [18:27]
Yeah, and I think what I have found is that people are very open to making a choice A or B, or A, B, or C or all the above. Like if you do a poll on LinkedIn, or if you do a poll, I think that that pick up is it pick fu pick and pick foo pick food, but is it p IC? K Fu? Yes. Okay. Then that would be another opportunity. And that’s like a place that that randomly sends it sends it out so that people can can decide which one they like. Yeah, that’s, that’s fantastic. I love that. So I think we have to understand that the cover and the writing and everything is a package. But how does it impact your business? How does having a book and you mentioned authority and makes you an authority? And the words thought leadership pop up a lot? But what can it really do for someone’s career? Because they might say, Well, what I wrote up, I’m gonna write a book and it’s not going to change anything, or is that not the case? Can it change everything? And maybe there’s some middle ground there, but what are your What are your experiences?
Vikrant Shaurya [19:28]
See, it’s all about like, how you position the book and how you promote the book to make the profit out of the book. Right? So then the new book, which I’m writing, like, there are seven pillars, which I’ve talked about. The first pillar is purpose, right? Identifying that why exactly you’re writing the book. Then second is positioning means identifying that how your book is going to be different from other books and how you will position the book in the market. The third is produced means producing the manuscript doing the editing and proofreading, then comes packaging in packaging covers and formatting and all these is designing books is like how you package the product. And then comes the the publish phase where you publish the book and distribute on the all over the fear. And then comes the profit, right? The 60s profit, sorry, the 60s Promote, where you promote the book in the 70s. profit. So these seven pillars are extremely important. And if you talk about, like, how it’s gonna help you with the, with the business, the thing is like, there are millions of people who publish books, but some people they see results, some people, they don’t see results. And there’s actually a reason behind it. Because how do you position the book in the market, like, for example, for you, you are very clear that you produce a very good books for a very niche specific market. Right? Even if you get maybe 100 sales in a month, like that’s gonna be enough for you. Because like, if you have a proper lead generation funnel in the back. So the thing is, like, let me explain that. on Amazon, if you publish the book, Amazon or any other retailers are never going to share the customer’s contact information, they will never share that, who is the person what’s their name, or the email address who, who bought your book, right. So you have to come up with a strategy so that you will exactly get to know who the person is like, who bought the book. And also maybe in the future, you can offer your services, your your courses, your program in the back. So what you can do is, for example, for for lawyers, like maybe they can offer some kind of a checklist, like these are seven things which you can do today, to maybe properly do your finance or something like that, or whatever. And offer that inside your book, which should be also relevant video book, and then offer that before the introduction itself. Right? Nowadays, people see that there’s a look inside feature where people can click on the book and read a few pages of the book. So people judge does the introduction is really important. And over here, you will be offering something for free, they’re gonna click on it, people is there gonna take them to a landing page, and over there, like they have to provide the email address to get the checklist. Now, in the back end, you can offer them value, you can build a relationship with them, and then offer them anything that you want. So maybe it’s going to be consulting, it can be done for you services, it can be anything that you want to offer. So if you follow the right steps, if you follow the right strategy, then of course, it’s going to help you like even if you’re getting maybe 100 sales in a month, and even 20 people that are subscribing to your email list, you can maybe get two or three clients from there. Right. So the strategy like of course, publishing a book is not very much complicated. But using that book, to how to build a proper business around it is kind of a challenging if people don’t take action toward it.
Steve Fretzin [22:51]
Right? Well, yeah. And I think the biggest challenge is Alright, so now I’ve got this book. Maybe I’m not holding inventory, because it’s self published on Amazon. And how do I promote it? So are there you’re giving one idea, which is, which is a call to action in the book that would generate emails or generate some kind of communication? Is there is there one more tip that you would give on how to promote the book to get it out there so that it’s actually bought and then that generates maybe a best seller or that generates? Maybe some phone calls that come in things that could generate actual business?
Vikrant Shaurya [23:27]
Yes. So if you talk about specifically bestseller, I’ll be talking about it in a while. But if you talk about the number of sales, like currently, I’m seeing that people like we’re going on podcast, like as a guest, it is one of the best strategy nowadays to get sales in a book, reason being, like, like when you get on a podcast, like people usually ask you in the end, that like, hey, where can people find you? Where can people find your book? And of course, in the podcast itself, they will be asking questions about your book. Also, it’s really easy, like it is easier for a published author to get on a podcast, like if they’ve mentioned that I’m a published author on this topic, then it is easy for people to get you on as it gets. Also, like nowadays, there’s a platform called listen notes, maybe you’ve heard about it, people can simply go there. For example, if they’re a lawyer, maybe they can just simply type in lawyer, and, or attorney or something. And they can find 1000s and 1000s of podcasts around that topic. They can also filter around like top 5% or top 3% or top one person and maybe they can start the top 10 person. And then they can gradually they can once they have some they get on some podcasts, they can infer top 5% And they can simply reach out to them like hey, like I’m a written book I have listened to your podcast is really great. Maybe I can offer some kind of value to your audience. And even if you’re getting on five to six podcasts a month, that’s going to really help you increase the number of sales like I’ve seen that Nowadays, like my clients are getting like 60 to 70% of their sales from their podcast marketing. So it is one of the best strategy nowadays to get sales. Now, if you talk about specifically for bestseller, specifically on Amazon, there’s a strategy, right? So for being a bestseller on Amazon, like, first of all, you have to find the right categories. Right. So like, for example, if your in your case, like, if it is about like, how to, like if it is specifically about people, like who are lawyers, but they also want to target, like who are focusing on business development, then what could be that specific category, like you have to figure it out. There’s a tool called publisher rocket through which you can find some really great profitable categories with less competition. And you can simply focus on that and choose those categories. Like you can choose over 10 categories. And then you can target there’s a platform called BookBub ads, right, where you can promote your book, it’s a it’s like an Amazon ads, but you can definitely do that. I’ve seen that BookBub ads is really fast. Amazon ads, take some time to get some results like it’s gonna it can take you maybe two weeks, three weeks, sometimes more than a month to get sales. But you can go for a book versus start getting sales, and then you can get certain number of sales in just one day. And then of course, it’s going to be easy for you to
Steve Fretzin [26:25]
and I apologize it’s book what ads book
Vikrant Shaurya [26:29]
BookBub book, Bob,
Steve Fretzin [26:31]
okay, be up. Yeah, do you okay, b2b ads, okay. I mean, I’m I don’t know about anyone listening right now. But like, I have a page notes, I’m writing down everything, because you’re just giving gem after gem after gem. And obviously, for me, someone who’s written a number of books, there’s a number of things I’m not doing right or not doing as well as what you’re saying. So I may not be getting the full promotional value that I that I should be getting. For someone that hasn’t written a book, this should be inspiring that, you know, you don’t have to, you know, spend years you know, struggling to get everything out, you can work with the Quran and have an opportunity to actually publish a book you can be proud of from inside and out. And it makes sure everything is approved, and it’s not being written behind your back. So if so, to your point, if people want to get in touch with you to do that, to put a book together, what are the best ways to reach you?
Vikrant Shaurya [27:29]
So they can simply go check out best selling book.com? And if they can, there are hundreds of testimonials out there and case studies out there, they can see exactly how do we help our clients turn their ideas into person, even if they think this is the right fit, they can schedule a call with one of our auto strategist by just going to Besson book.com/call book a call. And then from there, of course, one of our auto strategist is going to understand your book ideas and publishing goals and then from there, they can take it from there, right. And also, like I also have one resource or a giveaway for your audience. Okay, those people who want to write and publish the book themselves, right, I have created a checklist which I use for my own clients, so they can simply go to Best Selling book.com/checklist and download this checklist, print it out, paste it on the wall and then start working on their publishing journey. It’s going to make the entire publishing journey extremely easy. It includes all the steps and sub steps which are required for writing editing cover designing, publishing, marketing, sales reviews, everything is there that’s wonderful. And yeah also fit a blueprint which explains how to use this setlist
Steve Fretzin [28:41]
All right, and listen, we’ve only got a minute left but I wanted to take you through the three best stuff and I know you mentioned you’re new you’re near Mumbai, India, and so on. We’re going to just do a speed round on this. But what if you had to pick one restaurant if I’m traveling to your neck of the woods? Where would I go? What’s the name of the restaurant and why?
Vikrant Shaurya [29:00]
So currently I live in Pune it’s a beautiful place and the restaurant which are like it’s not very much far from my place. It is called Green nine. Green nine. Yes.
Steve Fretzin [29:14]
Okay. And what are they what’s their specialty?
Vikrant Shaurya [29:18]
So one of the things like as an Indian like what we do is usually whenever you go to restaurant like you have a chair you have a table but over there you can sit down on floor and then he’d do right so I find it like really good like kind of a home environment people are really good friendly over there. The ambience is amazing. Yeah. And also the food is really well.
Steve Fretzin [29:41]
Wonderful, wonderful. And then if I’m traveling to Europe to to where you live what I want to do what’s what would I want to see what’s what’s the highlight?
Vikrant Shaurya [29:52]
So that like three years ago, like when we shifted over here, like this place is surrounded by mountains and Reverse people usually go here for high hiking. So that’s also like sometimes like on weekends like I go with my family for hiking so it’s a really like you you see amazing view like the weather is really great but it’s of course you you’ll enjoy that
Steve Fretzin [30:17]
okay and is that also what people do you mentioned like your family you know goes hiking and all that is that generally one of the main things people from your area like to do are there other things that are one of the things that you say wow, everybody that from here does this
Vikrant Shaurya [30:32]
Yeah, so like this place is one of the best places in India because actually the weather is amazing like throughout the year there is not too hard to really like wow, yes, it’s a really like very normal weather. And usually like it rains like and you go hiking so it’s one of the best place the best place to live in India. And not kind of a very crowded not very, like a city or Limelight thing. But of course it’s a lovely place beautiful place certain like red my balcony as well. Like I can see five different mountains.
Steve Fretzin [31:11]
Oh my God, that sounds amazing. So well now I’m now I know I’m you’re inspiring me to want to travel again. Listen, I thanks again, Vic round for sharing your wisdom for giving such great tips and advice. Again, if you’re interested in publishing a book or you’re interested in getting help to publish a book and kind of handing it over to the experts. Sounds like you’ve got the you got the really good system. Yep. Yeah, you have. Yeah. So thanks so much for being on the show and being my guest and appreciate it. And hey, everybody, listen, some great ideas here today. And, and again, it’s all about being that lawyer and one of the ways to do it is to publish a book and other ways to podcast and other way that you know, you got to find your way it’s not a one size fits all but do something you know, do something to stay active, do something to market yourself, promote yourself and get get your, your your ideas out there. Because that’s really what it’s all about today. And if you’re just hiding in the shadows, that’s not necessarily a great way to to expand your career and to make sure that you’ve got sustainability. So anyway, thanks, everybody. Be safe. Be well, and we’ll see you again soon.
Narrator [32:25]
Thanks for listening to be that lawyer, life changing strategies and resources for growing a successful law practice. Visit Steve’s website fretzin.com. For additional information, and to stay up to date on the latest legal business development and marketing trends. For more information and important links about today’s episode, check out today’s show notes