Sasha Berson: Investing in Client Acquisition

In this episode, Steve Fretzin and Sasha Berson discuss:

  • Statistics around lawyers in the United States.
  • The relationship between marketing and company performance.
  • Setting expectations with your marketing team.
  • Why you need to keep up on your advertising and marketing budgets.

Key Takeaways:

  • Being a rainmaker is infinitely more profitable than just being a lawyer.
  • Most marketing companies do not charge enough money to be able to provide solid, consistent results.
  • Always ask for references from your marketing company. If they won’t provide them, walk away.
  • If you hire a high-performing marketing team, you should be getting a 4 to 7 times return on that investment.

“The one thing that most solo and small law firm lawyers don’t know is that you need to be investing 15 to 25% of future revenue into client acquisition.” —  Sasha Berson

Episode References: 

How to Pick the Best Marketing Company Checklist: https://growlawfirm.com/marketing-company-checklist

How to Get More Clients Report: https://growlawfirm.com/law-firm-report

Connect with Sasha Berson:  

Website: https://growlawfirm.com/

Email: sasha@growlawfirm.com

YouTube: https://www.youtube.com/channel/UCrBWJr36by51NtPBZJAreyQ

LinkedIn: https://www.linkedin.com/company/grow-law-firm/

LinkedIn: https://www.linkedin.com/in/aleksanderberson/

Facebook: https://www.facebook.com/growlawfirm

Instagram: https://www.instagram.com/grow_lawfirm/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

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