Sasha Berson: Investing in Client Acquisition

In this episode, Steve Fretzin and Sasha Berson discuss:

  • Statistics around lawyers in the United States.
  • The relationship between marketing and company performance.
  • Setting expectations with your marketing team.
  • Why you need to keep up on your advertising and marketing budgets.

Key Takeaways:

  • Being a rainmaker is infinitely more profitable than just being a lawyer.
  • Most marketing companies do not charge enough money to be able to provide solid, consistent results.
  • Always ask for references from your marketing company. If they won’t provide them, walk away.
  • If you hire a high-performing marketing team, you should be getting a 4 to 7 times return on that investment.

“The one thing that most solo and small law firm lawyers don’t know is that you need to be investing 15 to 25% of future revenue into client acquisition.” —  Sasha Berson

Episode References: 

How to Pick the Best Marketing Company Checklist:

How to Get More Clients Report:

Connect with Sasha Berson:  








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Show notes by Podcastologist Chelsea Taylor-Sturkie

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