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Legal Business Development Isn’t Rocket Science: 250+ Easy & Actionable Ways to Grow Your Book of Business (In Less Time and with Greater Results).
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real testimonials from fretzin clients

who we are and what we do for lawyers

FRETZIN is the premier lawyer coaching, skills trainer and peer-advisory leader for highly motivated attorneys. For almost 15 years, we have worked exclusively on lawyers business development. This level of specialization means that we “get you,” your challenges, dreams for the future and truly understand what it’s going to take for you to get there. Whether you’re looking to make your first hundred thousand or your first million, you’ve come to the right place.

Here are the three easy steps we take to ensure the perfect fit with every lawyer we meet, every time:


We always start by meeting up on Zoom to evaluate your needs and desire for growth as a business developing lawyer.

We’ll ask you all the right questions to identify your gaps and see if there’s a fit. We only take on lawyers who directly need our help and have the desire to grow their businesses.

We ask for honesty and transparency to ensure that we can see the whole picture, from your strengths and weaknesses as a legal business developer, to the opportunities and threats you face in the marketplace.


If we identify that your needs match up with the solutions we provide, we agree to take the next steps forward. Since we developed the “Sales-Free Selling” model (FRETZIN’s first book), you will never feel sold or sold to.

After the initial consultation, you should feel heard, understood and have a clear understanding of the possibilities that exist when engaging FRETZIN.

Most of our lawyer clients convince themselves that FRETZIN is the right choice by the end of the first meeting.


When both parties feel that there’s a fit, we will discuss one or both programs that FRETZIN offers. The details of these programs are directly below, however, talking them through is usually very helpful. Additionally, for the more risk averse attorneys we offer free audits of our various programs, as well as opportunities to speak with FRETZIN clients around the country for validation.

If our objective is the perfect fit, we want you entering any FRETZIN program at ease and 100% committed to achieving your goals together as a team. One of our mantras is that we are only as successful as our ambitious lawyer clients.

So be prepared to enter FRETZIN’s world with an open mind and hunger to grow a sustainable business.