BE THAT LAWYER LIVE Marketing Mavericks Part 1
In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss: How law firms can show their personal side on social media. Focus on who you are serving. Marketing locally and internationally for the best return. Opportunities…
Tina Solis: Making a Law Firm Move the Smart Way
In this episode, Steve Fretzin and Tina Solis discuss: Things to consider when moving firms. Looking at partnership agreements. Big picture things to know when making a lateral move. What law firm managers can be doing better to retain…
JD Gershbein: Getting Value Out of LinkedIn
In this episode, Steve Fretzin and JD Gershbein discuss: The evolution of LinkedIn and why it is prevalent and important. Being findable on LinkedIn. How LinkedIn supports the practice of law. Building an outcome-directed LinkedIn profile. Key Takeaways:…
Scott Love: The Craft and Strategy of Business Development
In this episode, Steve Fretzin and Scott Love discuss: Earning trust in professional relationships. Innovation in the time of COVID (and continuing that innovation in the aftermath). When to move and when not to move law firms. The importance…
Alison Ver Halen: Stand-Out Writing for Your Law Firm Marketing
In this episode, Steve Fretzin and Alison Ver Halen discuss: Tools for the readability of your content. Benefits of writing as a lawyer. How to use (and how NOT to use) ChatGPT. Getting people to read your blog. …
