BE THAT LAWYER LIVE Marketing Mavericks Part 1

23 March 2023

In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss: How law firms can show their personal side on social media.  Focus on who you are serving.  Marketing locally and internationally for the best return.  Opportunities…

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Tina Solis: Making a Law Firm Move the Smart Way

20 March 2023

In this episode, Steve Fretzin and Tina Solis discuss: Things to consider when moving firms.  Looking at partnership agreements.  Big picture things to know when making a lateral move.  What law firm managers can be doing better to retain…

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JD Gershbein: Getting Value Out of LinkedIn

16 March 2023

In this episode, Steve Fretzin and JD Gershbein discuss: The evolution of LinkedIn and why it is prevalent and important.  Being findable on LinkedIn.  How LinkedIn supports the practice of law.  Building an outcome-directed LinkedIn profile.    Key Takeaways:…

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Scott Love: The Craft and Strategy of Business Development

13 March 2023

In this episode, Steve Fretzin and Scott Love discuss: Earning trust in professional relationships. Innovation in the time of COVID (and continuing that innovation in the aftermath). When to move and when not to move law firms. The importance…

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Alison Ver Halen: Stand-Out Writing for Your Law Firm Marketing

09 March 2023

In this episode, Steve Fretzin and Alison Ver Halen discuss: Tools for the readability of your content.  Benefits of writing as a lawyer.  How to use (and how NOT to use) ChatGPT.  Getting people to read your blog.  …

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