David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing

25 April 2024

In this episode, Steve Fretzin and David Aaronson discuss: Why sales has a bad reputation in the legal industry.  Being human before selling.  Properly utilizing the Universal Seven Principles of Persuasion.  Understanding the emotional decision-making that happens before the…

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Sarah Victory: Building Your Business Through Expert Speaking

22 April 2024

In this episode, Steve Fretzin and Sarah Victory discuss: Building your business without imploding.  What to focus on whether you’re running a small or large firm. The biggest problems lawyers face when scaling.  Getting business and leads from speaking…

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Robert Friedman: Before there is Marketing, there is Positioning

18 April 2024

In this episode, Steve Fretzin and Robert Friedman discuss: Focusing on the client and what their needs are, both physical and psychographic.  The five questions Robert asks each of his questions.   Setting your aperture appropriately.  Understanding your positioning and…

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Andrew Michaels: Showing Your Best Side

15 April 2024

In this episode, Steve Fretzin and Andrew Michaels discuss: Matching your branding and headshot to your firm and business goals. Opening the doors to consultation with your headshot. What every lawyer should have in their arsenal of headshots. AI headshots. Key Takeaways: For internal purposes, you should have a friendly-looking headshot. That may not be...

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Niraj Chhabra: Planning for Your Law Firm’s Financial Future

11 April 2024

In this episode, Steve Fretzin and Niraj Chhabra discuss: How law firm financial planning is different from the average person. Building a relationship on education first with your financial advisor. Avoiding outgrowing your income. Understanding your expenses now to know what you need for the future. Thinking about and planning for long-term care. Key Takeaways:...

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