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Robert Plotkin: Why Lawyers Should Write a Book

In this episode, Steve Fretzin and Robert Plotkin discuss: Giving information away.  Writing a lead-generating book while maintaining your…

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Here's what they didn’t teach you in law school

Business development, marketing, networking, social media and time management.

The BE THAT LAWYER podcast was created to demystify the most challenging elements of growing a sustainable law practice through practical tips, fresh ideas and new methodologies. Each week, host Steve Fretzin interviews top rainmakers, marketing experts and legal tech gurus to explain, teach and present the best ways to improve efficiencies and help break down complex ideas, into simple and digestible concepts.

And if you’re serious about learning how to double or triple your book of business, schedule a FREE consultation and we’ll discuss your business goals and how you can learn to BE THAT LAWYER: confident, organized, and a skilled rainmaker.

Why listen?

The BE THAT LAWYER podcast offers practical tips, fresh ideas and new methodologies for growing and sustaining your legal practice. Host Steve Fretzin interviews top rainmakers, legal marketing experts and legal tech wizards who explain, teach and present the best ways to improve efficiencies as well as breaking down complex ideas into simple and actionable concepts.

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Most Recent Episodes

Robert Plotkin: Why Lawyers Should Write a Book

In this episode, Steve Fretzin and Robert Plotkin discuss: Giving information away.  Writing a lead-generating book while maintaining your…

Josh Blum & Dr. Andre Caruso: The Importance of Trust

In this episode, Steve Fretzin, Josh Blum, and Dr. Andre Caruso discuss: Mistakes attorneys make that fail to gain trust. Why trust matters and the different dimensions of trust. Ways we can quickly build trust. Making the right first impression. Key Takeaways: People hold how they feel about you higher than how competent you are....

Jen Lee: Innovation in the Legal Industry

In this episode, Steve Fretzin and Jen Lee discuss: Breaking the mold of traditional legal molds within ethical guidelines. Legal models that are changing the game for attorneys. The growing demand for legal services in underserved communities and non-traditional markets. How COVID changed the legal landscape. Key Takeaways: The billable hour contributes to lawyer burnout...