Ashley Robinson: Making an Impression in Marketing

In this episode, Steve Fretzin and Ashley Robinson discuss:

  • Authentic marketing and becoming the expert in your niche. 
  • How video can play a role in law marketing. 
  • Videos as a long term investment, not as a quick, results-now marketing tool. 
  • Creating regular content and reusing it in other ways. 


Key Takeaways:

  • Video is still a newer technology in the legal field. It can help lawyers gain trust and show expertise and credibility with their clients and potential clients. 
  • A high-end video effects more than just one-for-one marketing. It also can be used for years to come and can influence clients as well as strategic partners. 
  • Video adds a personal touch and a story that just showing numbers or images don’t do. 
  • Social media is not supposed to be high-end professional. It is supposed to be spontaneous and authentic. 


“Marketing is casting as many nets as we can to hook people in, in whatever way we can hook them in. But it is not the 80s, it is 2022. People have to make impressions to gain trust and authority.” —  Ashley Robinson


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Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.