BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 1

In this episode, Steve Fretzin, Clare Fanner, and Catherine O’Connell discuss:

• What is happening with the economy and legal industry in the UK and Japan.
• Why Japanese businesses are looking to invest outside of the country.
• How COVID helped to elevate business development and marketing for law firms.
• The way in which LinkedIn has changed marketing and business development.

Key Takeaways:

• Many lawyers in the UK, like in the US, do not want to be back in the office full-time with traditional working patterns.
• Digital advertising is on the rise in Japan, though it is currently behind the rest of the world.
• Be where your clients are and advertise there.
• Social media has allowed lawyers to be more personable and authentic in a way that they’ve not been able to do before while still being able to show up and show their expertise.

“There is a new breed of lawyer and leader that is not afraid to be different and so they are challenging the norm.” —  Clare Fanner

Connect with Catherine O’Connell:  

Website: https://www.catherineoconnelllaw.com/

Show: https://www.catherineoconnelllaw.com/podcast

LinkedIn: https://www.linkedin.com/in/oconnellcatherine/

Twitter: https://twitter.com/oconnelllawyer

Connect with Clare Fanner:  

Website: https://www.lawfirmmarketingclub.com/

Email: clare@findgetgrow.com

LinkedIn: https://www.linkedin.com/in/clarefanner/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.