BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 1

In this episode, Steve Fretzin, Clare Fanner, and Catherine O’Connell discuss:

  • What is happening with the economy and legal industry in the UK and Japan.
  • Why Japanese businesses are looking to invest outside of the country.
  • How COVID helped to elevate business development and marketing for law firms.
  • The way in which LinkedIn has changed marketing and business development.

Key Takeaways:

  • Many lawyers in the UK, like in the US, do not want to be back in the office full-time with traditional working patterns.
  • Digital advertising is on the rise in Japan, though it is currently behind the rest of the world.
  • Be where your clients are and advertise there.
  • Social media has allowed lawyers to be more personable and authentic in a way that they’ve not been able to do before while still being able to show up and show their expertise.

“There is a new breed of lawyer and leader that is not afraid to be different and so they are challenging the norm.” —  Clare Fanner

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Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.