BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 1
In this episode, Steve Fretzin, Clare Fanner, and Catherine O’Connell discuss:
- What is happening with the economy and legal industry in the UK and Japan.
- Why Japanese businesses are looking to invest outside of the country.
- How COVID helped to elevate business development and marketing for law firms.
- The way in which LinkedIn has changed marketing and business development.
Key Takeaways:
- Many lawyers in the UK, like in the US, do not want to be back in the office full-time with traditional working patterns.
- Digital advertising is on the rise in Japan, though it is currently behind the rest of the world.
- Be where your clients are and advertise there.
- Social media has allowed lawyers to be more personable and authentic in a way that they’ve not been able to do before while still being able to show up and show their expertise.
“There is a new breed of lawyer and leader that is not afraid to be different and so they are challenging the norm.” — Clare Fanner
Connect with Catherine O’Connell:
Website: https://www.catherineoconnelllaw.com/
Show: https://www.catherineoconnelllaw.com/podcast
LinkedIn: https://www.linkedin.com/in/oconnellcatherine/
Twitter: https://twitter.com/oconnelllawyer
Connect with Clare Fanner:
Website: https://www.lawfirmmarketingclub.com/
Email: clare@findgetgrow.com
LinkedIn: https://www.linkedin.com/in/clarefanner/
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Practice Panther: https://www.practicepanther.com/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
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