Dan Callahan: Going for Gold AND Silver

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In this episode, Steve Fretzin and Dan Callahan discuss:

Key Takeaways:

There is always going to be growing pains, no matter how you do it – you just have to do it.
Your name has to come to mind. Get your name out there however you can – writing, speaking, press conferences, press releases, etc.
Lawyers spend a lot of time marketing to get a new client, and not enough time to secure the relationship with an existing client – you really need to communicate often and thoroughly with your existing clients about the status of their matters, because they then will refer you to their friends and colleagues.
Have referral fee agreements with other attorneys that you trust who practice areas of law that you don’t specialize in.

“You can’t hide under a rock. You got to let people know where you are.” — Dan Callahan

Connect with Dan Callahan:

Website: https://callahanconsulting.com/

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