Robert Hanna: Building Your Brand Through Storytelling

0:00

00:36:40

Robert Hanna: Building Your Brand Through Storytelling

In this episode, Steve Fretzin and Robert Hanna discuss:

Why firms are struggling to retain talent.
Firm and personal branding for lawyers.
How to start a story (hint, it’s not your name).
Reflecting on your why.

Key Takeaways:

Give trust to your employees – they do not need to be (or want to be) micromanaged.
If you build a personal brand, more revenue-generating opportunities will come your way.
Everyone who has a very successful personal brand is excellent at storytelling.
We, as humans, are drowning in information, but what we are craving is wisdom.
Contacts are good, but relationships pay.

“I’m still finessing my storytelling because the number one thing people buy is a human-to-human relationship. We talk about B2B and B2C. No, it’s H2H, it’s human to human.” — Robert Hanna

Connect with Robert Hanna:

Website: https://www.kcpartners.co.uk/

Show: https://legallyspeakingpodcast.com/

YouTube: https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA & https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA

LinkedIn: https://www.linkedin.com/in/roberthanna/

Twitter: https://twitter.com/LegalSpeakPod

Facebook: https://www.facebook.com/legallyspeakingpodcast & https://www.facebook.com/kcpartnersltd

Instagram: https://www.instagram.com/legallyspeakingpodcast/ & https://www.instagram.com/kcpartners_/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin: