Robert Hanna: Building Your Brand Through Storytelling

In this episode, Steve Fretzin and Robert Hanna discuss:

  • Why firms are struggling to retain talent. 
  • Firm and personal branding for lawyers. 
  • How to start a story (hint, it’s not your name). 
  • Reflecting on your why. 


Key Takeaways:

  • Give trust to your employees – they do not need to be (or want to be) micromanaged. 
  • If you build a personal brand, more revenue-generating opportunities will come your way. 
  • Everyone who has a very successful personal brand is excellent at storytelling. 
  • We, as humans, are drowning in information, but what we are craving is wisdom. 
  • Contacts are good, but relationships pay. 


“I’m still finessing my storytelling because the number one thing people buy is a human-to-human relationship. We talk about B2B and B2C. No, it’s H2H, it’s human to human.” —  Robert Hanna


Connect with Robert Hanna:  



YouTube: &



Facebook: &

Instagram: &


Thank you to our Sponsors!

Legalese Marketing:



Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.