Adam Greco: Understanding Your Digital Analytics

In this episode, Steve Fretzin and Adam Greco discuss:

  • Having the data in order to know how to improve.
  • Evolution of web (now digital) analytics.
  • The analytics you want to track on your website.
  • Working with someone best understanding your analytics.

Key Takeaways:

  • Digital analytics is not digital advertising, but digital analytics can be used to understand how your digital advertising is working.
  • Advertising on LinkedIn is becoming more common as it can be more targeted to specifically who you are trying to reach.
  • Analytics and testing can be used to gain more tract and to get more people to take the action you want them to take.
  • If you have the right web developer, they can add a couple of lines of code on your website to make it easy to pull the analytic information.

“Every click that people make is a way that they’re communicating to you, as a firm, what they’re interested in.” —  Adam Greco

Connect with Adam Greco:  




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Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.