BE THAT LAWYER LIVE Marketing Mavericks Part 2
In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss: Appreciation marketing, email marketing, and newsletters. The incremental approach to social media and content marketing. The business of law and treating your firm like a business. …
BE THAT LAWYER LIVE Marketing Mavericks Part 1
In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss: How law firms can show their personal side on social media. Focus on who you are serving. Marketing locally and internationally for the best return. Opportunities…
Tina Solis: Making a Law Firm Move the Smart Way
In this episode, Steve Fretzin and Tina Solis discuss: Things to consider when moving firms. Looking at partnership agreements. Big picture things to know when making a lateral move. What law firm managers can be doing better to retain…
JD Gershbein: Getting Value Out of LinkedIn
In this episode, Steve Fretzin and JD Gershbein discuss: The evolution of LinkedIn and why it is prevalent and important. Being findable on LinkedIn. How LinkedIn supports the practice of law. Building an outcome-directed LinkedIn profile. Key Takeaways:…
Scott Love: The Craft and Strategy of Business Development
In this episode, Steve Fretzin and Scott Love discuss: Earning trust in professional relationships. Innovation in the time of COVID (and continuing that innovation in the aftermath). When to move and when not to move law firms. The importance…
