In this episode, Steve Fretzin and Kathleen McEntee discuss: Kathleen’s journey from strategy to full service marketing. Branding versus marketing. Distinguishing yourself from your competitors. Talking about what you do and not assuming people know what you do and what your brand is. Key Takeaways: When you are living in the weeds, you are not...Read More
In this episode, Steve Fretzin and Sarah Reiff-Hekking discuss: Understanding and implementing time management. Building the dream job to live your dream life. Changing behaviors to change your life. Creating the time and environment to focus and do the tasks that only you can do. Key Takeaways: The implementation of time management will look different...Read More
In this episode, Steve Fretzin and Karin Conroy discuss: Setting your pricing to attract the kind of clients you are wanting to work with. Knowing where your strengths are and hiring for your weaknesses. Having your own plan for your website that fits with your strategy. Understanding your strategy to understand your budget. Key Takeaways:...Read More
In this episode, Steve Fretzin and Mike Chastaine discuss: Understanding your financials and having money set aside for the rollercoaster of owning your firm. Having the courage to say no. Lessons for young lawyers and those going solo. Qualifying your clients and listening to their stories. Key Takeaways: If you’re worried about paying your rent,...Read More
BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 2
In this episode, Steve Fretzin, Clare Fanner, and Catherine O’Connell discuss: Producing content for SEO, social media, and the desired exposure. Collaboration not competition with other lawyers. Where to invest time and get business from existing clients. What to consider before doing business internationally. Key Takeaways: Creating content is less of an issue, but how...