Philip Fairley: Video Content Marketing for Your Law Firm
In this episode, Steve Fretzin and Philip Fairley discuss: Measuring everything in your business for success. Biggest opportunities for growth for small law firms. The most overlooked area of your law firm. Competing with larger firms in your marketing without spending an arm and a leg. Key Takeaways: Run your business on the numbers, not...
Natalie Knowlton: The Changing Legal Field and Why Lawyers Should be Paying Attention
In this episode, Steve Fretzin and Natalie Knowlton discuss: The growing number of people DIYing their legal needs and why lawyers should be concerned. Non-lawyer ownership of law firms. Why lawyers should embrace thoughtful legal regulatory reform. Emerging business models in the practice of law. Key Takeaways: Law is both a profession and a business....
Michael Liebowitz: Articulation in Marketing and Business Development
In this episode, Steve Fretzin and Michael Liebowitz discuss: Behavioral neurology and how it relates to business development. Understanding your business identity and your identity in your business. Belief alignment, story connection, and the message you are conveying. Talking about the money and criteria for success early in the discovery process. Key Takeaways: All businesses...
Michael Liebowitz: Articulation in Marketing and Business Development
In this episode, Steve Fretzin and Michael Liebowitz discuss: Behavioral neurology and how it relates to business development. Understanding your business identity and your identity in your business. Belief alignment, story connection, and the message you are conveying. Talking about the money and criteria for success early in the discovery process. Key Takeaways: All businesses...
Brooke Lively: Getting More of What You Want in Your Law Firm with EOS
In this episode, Steve Fretzin and Brooke Lively discuss: Avoiding analysis by paralysis. The six key components of business that you need to understand. EOS (Traction) for law firms. Defining roles and delegating for law firm success. Key Takeaways: When you have your data dialed in, you can see where the issues really are and...
