Chris Brencans: Optimizing SEO for Your Law Firm
In this episode, Steve Fretzin and Chris Brencans discuss: Getting backlinks to your website from other trusted websites. Taking advantage of the EAT – expertise, authority, trustworthiness. Scaling your local SEO efforts and tracking the traffic and leads. AI and legal marketing. Key Takeaways: It is hard to refer someone when there is no information....
Wendy Salajka: Understanding Your PQ to Be a Better Lawyer
In this episode, Steve Fretzin and Wendy Salajka discuss: The sages and saboteurs in our lives and how they affect what we do. How Positive Intelligence is relevant to running a law firm. Mental health in the legal industry. The 5 powers of the sage and building the human connection first. Key Takeaways: Our brains...
Katie Burke: Niching in Multiple Areas with Focus
In this episode, Steve Fretzin and Katie Burke discuss: Building a brand for yourself and your law firm. Informing your network about what you’re doing. Developing strategic partnerships. Evolving and growing your network and business. Key Takeaways: If you are interested in more than one, unrelated, area of law, there are ways to make both...
BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2
In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss: Social media as a tool for engagement. Deciding the best social media platform for you. Law firm marketing versus individual marketing. Connecting with those who already have deep roots in the community. Key Takeaways: How you use social media matters. Doing nothing...
BE THAT LAWYER LIVE: Marketing Mavericks Part 1 of 2
In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss: The difference between marketing and business development. Creating a detailed client avatar. Marketing in a way that is comfortable for you and is where your audience is. Utilizing AI in marketing appropriately. Key Takeaways: Marketing shows you the door and business development...
