Janet Falk: Public Relations 101 for Lawyers
In this episode, Steve Fretzin and Janet Falk discuss: The power of LinkedIn and how to utilize it to your greatest advantage. Tuning in to WIIFM. How not to get burned by a marketing or public relations expert. The…
Lesley Wallerstein: Confidence, Adaptability, and Embracing Discomfort
In this episode, Steve Fretzin and Lesley Wallerstein discuss: The relationship between creativity and crazy. Networking as an introvert. Understanding what you have to offer. Finding a networking system that works for you and your personality type. Key Takeaways:…
Sharon Ve: Harnessing Your Superpower
In this episode, Steve Fretzin and Sharon Ve discuss: The three motivators to change. Behavioral change to build a better business. Your attitude about your job and the different aspects of it. Leveraging your superpowers (and working around your…
Mark Hunter: The Evolution of Business Development
In this episode, Steve Fretzin and Mark Hunter discuss: Why lawyers are bad at planning for business development. Putting the work in to get ahead as early as you can. How the pandemic has affected business development. What lawyers…
Robert Hanna: Building Your Brand Through Storytelling
In this episode, Steve Fretzin and Robert Hanna discuss: Why firms are struggling to retain talent. Firm and personal branding for lawyers. How to start a story (hint, it’s not your name). Reflecting on your why. Key Takeaways:…
