Janet Falk: Public Relations 101 for Lawyers

18 July 2022

In this episode, Steve Fretzin and Janet Falk discuss: The power of LinkedIn and how to utilize it to your greatest advantage.  Tuning in to WIIFM. How not to get burned by a marketing or public relations expert.  The…

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Lesley Wallerstein: Confidence, Adaptability, and Embracing Discomfort

14 July 2022

In this episode, Steve Fretzin and Lesley Wallerstein discuss: The relationship between creativity and crazy. Networking as an introvert. Understanding what you have to offer. Finding a networking system that works for you and your personality type. Key Takeaways:…

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Sharon Ve: Harnessing Your Superpower

11 July 2022

In this episode, Steve Fretzin and Sharon Ve discuss: The three motivators to change.  Behavioral change to build a better business.  Your attitude about your job and the different aspects of it.  Leveraging your superpowers (and working around your…

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Mark Hunter: The Evolution of Business Development

07 July 2022

In this episode, Steve Fretzin and Mark Hunter discuss: Why lawyers are bad at planning for business development.  Putting the work in to get ahead as early as you can.  How the pandemic has affected business development.  What lawyers…

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Robert Hanna: Building Your Brand Through Storytelling

04 July 2022

In this episode, Steve Fretzin and Robert Hanna discuss: Why firms are struggling to retain talent.  Firm and personal branding for lawyers.  How to start a story (hint, it’s not your name).  Reflecting on your why.    Key Takeaways:…

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