Denny Esford: Planning for Success
In this episode, Steve Fretzin and Denny Esford discuss: How lawyers can better plan their day and execute that plan. Build in “no” answers to your strategy. Executing your business plan first thing in the day. Content calendars, scheduling your business development, and preparing in advance. Key Takeaways: Without having clients coming in, consistently, running...
David Neagle: Getting Unstuck to Find Success
In this episode, Steve Fretzin and David Neagle discuss: Why belief is the most important thing to your success. Getting around walls that make you seem stuck. How lawyers can overcome the struggle of negativity. The formula for solving your problems. Key Takeaways: You don’t have a problem, you only create problems. What you see...
Stuart Baum: Masterful Networking to Make Business Development Fun
In this episode, Steve Fretzin and Stuart Baum discuss: Marketing missteps and mistakes that lawyers make in building their firm. Making business development fun. Leveraging what you are good at and what you like to do. Stop being selfish and learn to be a resource. Key Takeaways: The only failure is a failure to learn...
Sasha Berson: Investing in Client Acquisition
In this episode, Steve Fretzin and Sasha Berson discuss: Statistics around lawyers in the United States. The relationship between marketing and company performance. Setting expectations with your marketing team. Why you need to keep up on your advertising and marketing budgets. Key Takeaways: Being a rainmaker is infinitely more profitable than just being a lawyer....
Michael and Courtney English: SOPs for Your Efficient Law Firm
In this episode, Steve Fretzin, Michael English, and Courtney English discuss: Improving efficiency to improve your life and business. Why SOPs are so important to your law firm and business. Top challenges lawyers face in automating and scaling. Writing out the SOPs for your law firm. Key Takeaways: SOPs (standard operating procedures) are the key...
