Andy Cabasso: Getting Found on Google
In this episode, Steve Fretzin and Andy Cabasso discuss: Focusing on the business, not just in the business Why a law firm should care about their web presence. Finding your unique differentiator (and communicating it properly). Ways to increase your Google ranking and SEO. Key Takeaways: Your website is your only chance for a first...
Ida Abbott: Realigning Your Values and Considering Your Retirement
In this episode, Steve Fretzin and Ida Abbott discuss: Realigning your values and your work. Developing and retaining talent. Challenges lawyers face when considering and thinking about retirement. Examining who you are by choice, not by default. Key Takeaways: People want to feel a sense of belonging and community in their firms. Loyalty is earned...
Susan Ibitz: Being Present in Your Relationships
In this episode, Steve Fretzin and Susan Ibitz discuss: Soft skills are marketable and make you employable. The relationship behind know, like, and trust. Starting soft and inviting questions. Tips about nonverbal communication. Key Takeaways: If you’re not selling a product, you are selling yourself or your service. If people don’t remember you when you...
Jennifer Bullock: Creating Your Own Harmonizing Book of Business
In this episode, Steve Fretzin and Jennifer Bullock discuss: Treating customers in a way that will make them feel like your only customer. Becoming a strong, influential woman in law. The importance of committing to your business growth and development early on as part of your necessary work. Harmonizing your work and your life in...
Andy Stickel: Marketing is More than Leads
In this episode, Steve Fretzin and Andy Stickel discuss: Overcoming analysis paralysis. Marketing beyond getting leads. Taking a lead through to a sell. Understanding the pain of your prospective clients and the impact that pain is having. Key Takeaways: Getting leads is rarely the problem. Follow up is the key – three times, three ways,...
