Sami Azhari: Becoming a Thought Leader to Grow Your Business
In this episode, Steve Fretzin and Sami Azhari discuss: Networking as a referral source. Qualifying referral sources and keeping an open mind. There is always time to be a thought leader – the law is always evolving. The power of social media and leveraging your work. Key Takeaways: You can be the most brilliant lawyer,...
Steve Adams: Becoming a Peak Performer
In this episode, Steve Fretzin and Steve Adams discuss: The cultural addiction to distraction and how it is affecting your work. Productive and destructive health habits. Using your prime time for your prime tasks. Living a healthier, better life. Key Takeaways: Physiology, psychology, and engineering your lifestyle are key to your peak performance. You’ve got...
John Strohmeyer: Going Above and Beyond in Customer Service
In this episode, Steve Fretzin and John Strohmeyer discuss: Recognizing how lawyers and law firms are different from other types of companies. Definition of customer service for a law firm. Minimize the things that don’t help you solve the problem your clients bring to you. Take care of your referral partners with exceptional service as...
Tom Latourette: Maybe “Sales” Isn’t a Dirty Word
In this episode, Steve Fretzin and Tom Latourette discuss: The three levels of why and looking beyond the apparent reasons. Finding the quantified cost, not just the story of what happened. Generating traction to get in the door for the sales call. Questioning, curiosity, and focusing on the client for best results. Key Takeaways: The...
John Yaworsky: Video Production for Today’s Lawyers
In this episode, Steve Fretzin and John Yaworsky discuss: Lessons John has learned from big budget projects and has been able to apply to small budget projects. The evolution of video marketing and production. Getting more content out of your videos and three tips for the DIY attorney. Understanding when to DIY your videos and...
