John Ross: Ideal Clients and Innovating Marketing
In this episode, Steve Fretzin and John Ross discuss: Differentiating yourself in your marketing. Client engagement and communication. Networking outside of other lawyers and reciprocating referrals. Hiring a marketer to do what you were doing to build your brand and business. Key Takeaways: If you’re doing the exact same thing as everyone else, you will...
Arya Firoozmand: Developing, Sustaining, and Maintaining Client Loyalty
In this episode, Steve Fretzin and Arya Firoozmand discuss: Referrals as a benefit to your clients. Challenges lawyers have when they don’t manage their client databases and relationships. Check-ins with no motive to develop trust. Staying in front of legal tech. Ethical fee sharing between lawyers and how Overture can help you do that. Key...
Rachel Steininger: The Execution Engine of Success
In this episode, Steve Fretzin and Rachel Steininger discuss: The cost of learning how to run a business on your own. What it takes to scale your law firm and how it differs from your early days of practicing law. The secrets to working on your business. Avoiding the Curse of the Competent. Key Takeaways:...
Merry Neitlich: Building a Strong and Effective Brand
In this episode, Steve Fretzin and Merry Neitlich discuss: The evolution of branding over the last 20 years. Finding your brand essence statement and recognizing how you stand out from others in your space. Keeping your branding consistent throughout your entire online presence. The difference between brand, marketing, and business development (and how they all...
Lindsay Ellis: Understanding Your Authentic Values
In this episode, Steve Fretzin and Lindsay Ellis discuss: Understanding your core values and honoring them in every aspect of what you do. Noticing your values by noticing what is important to you in your day to day. Creating boundaries when you know what you value. Digging deep within yourself to find the calm in...
