BE THAT LAWYER LIVE Coaches Corner Part 2
In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss: Strategies to build a network when you’re away from the city. LinkedIn and being a thought leader. Getting out of the net of the friend zone. Making the pitch and getting the sale. Key Takeaways: Staying in touch with people is all...
BE THAT LAWYER LIVE Coaches Corner Part 1
In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss: Time management and business development. Finding focus when you’re having a hard time focusing. Getting in front of the decision-makers. Knowing when to hire an associate. Key Takeaways: Get a bigger impact out of everything you do in marketing. All aspects of...
Tracy Coenen: Becoming a Trusted Connector
In this episode, Steve Fretzin and Tracy Coenen discuss: How Tracy got into forensic accounting and how it can help in your law field. Being a valuable connector. Time blocking and being strategic with your networking, referral sources, and other business development. The importance of touch points with your clients. Key Takeaways: If you have...
Michael Strauch: Emotion-Driven Consultations and Intake
In this episode, Steve Fretzin and Michael Strauch discuss: Why lawyers are averse to sales. The top 3 things to do during the initial intake phone call. Building trust, listening with empathy and skillfully getting information. Honing your persuasion (and sales) skills that were learned in law school. Key Takeaways: Clients are the lifeblood of...
Colin Levy: Adventures in Social Media and Legal Technology
In this episode, Steve Fretzin and Colin Levy discuss: The intersection of law and technology. ChatGPT and the applicable potential of AI. Benefits and drawbacks of social media platforms. Value-based social media content. Key Takeaways: Each social media platform is unique and offers different benefits and risks than the other platforms. Do your research before...
