Tom Dunlap: Scaling Your Law Firm with Business Experts
In this episode, Steve Fretzin and Tom Dunlap discuss: Letting go of the old things to promote the new things. The power in relinquishing control. The two paths to scaling. Finding the right fit for your team, clients, and fees. Key Takeaways: Having your name on the door makes you the lightning rod for problems....
Victoria Collier: Planning for the Future of Your Law Firm
In this episode, Steve Fretzin and Victoria Collier discuss: Thinking about your law practice of the future. Selling a book of business versus an actual business. Balancing future needs with your current lifestyle. Key components of having an exit strategy and preparing your firm for sale. Technology that is supporting law firms to run better....
Miriam Airington-Fisher: Be the Entrepreneur of Your Law Firm
In this episode, Steve Fretzin and Miriam Airington-Fisher discuss: Building your business on your own or under a firm umbrella. Embracing an entrepreneurial mindset. Growing and scaling in different ways. Advice for those lawyers going out on their own. Key Takeaways: You get a higher return when you’re the one that you’re investing in. Even...
Laura Sauter: Personal Branding and Authenticity
In this episode, Steve Fretzin and Laura Sauter discuss: What branding really is and what it really means. Personal branding to stand out authentically. Building and protecting your reputation and brand. Reflecting on your personal brand and values to…
David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing
In this episode, Steve Fretzin and David Aaronson discuss: Why sales has a bad reputation in the legal industry. Being human before selling. Properly utilizing the Universal Seven Principles of Persuasion. Understanding the emotional decision-making that happens before the…
